Follow-Up Marketing Results in +375% Boost in Sales

If anyone doubts that follow-up marketing works, we’ve got news for you. In a recent experiment performed by Marketing Experiments, they proved the need to follow up with leads approximately eight times to make a solid sale. I’ll go over how you can seize this great opportunity!

Marketing Experiments published a case study (and a ‘playbook’) which demonstrates the before and after results when one applies follow-up marketing into the lead management process. The examples were astounding, even for us. The conclusion: marketers need to contact their leads approximately eight times to optimize their conversions.

Unfortunately, too many marketers let their leads fall into a black hole, letting them go to your competitors who will nurture them. People might share an interest in your product or service and obtain a complimentary report; and then never are contacted again. The hidden truth is people do want to hear from you, especially when they opted in for something from your business. We’ve worked too hard, too long and late not to tell you about follow-up marketing — and it can result in nearly four times as much revenue.

What is Follow-Up Marketing? In an effort to better illustrate Follow-Up Marketing, I recommend you sign up to our ‘The Edge’ campaign and see for yourself. (It’s OK; you always can opt-out.) Sit back and watch what how we follow-up to your interest and provide thought-provoking tips and coach you to consider Infusionsoft.

If you didn’t know yet, Infusionsoft is the master of Follow-Up Marketing because we provide:

• Custom follow-up sequences (“campaigns”) which any small business owner can understand and manage.
• Choice over sending follow-up through e-mail, fax, phone or let you send pigeon mail to them.
• Ability to move leads through a nifty lead management process for your sales force.
• Totally awesome opportunity management. (We’ll post about it, soon.)
• Seamless integration with task-delegation so no customers fall into the black hole.
• Easy-to-use software, which is step number one for any marketer who wants to manage their leads effectively.

I’m not trying to sell you, just letting folks know why we talk so much about it. Follow-up marketing is in our blood and we’re insanely passionate about empowering small businesses to take advantage of it. Follow-up Marketing an undervalued asset in the marketing industry and we’re excited to see that it resulted in +375% boost in sales. We typically promise to double your sales, but nothing stops any small business owner from triple or quadruple sales.

What is your success story from follow-up marketing?
(Even if you don’t use us, that’s cool, we just want to hear from you.)