<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" > <channel><title>Comments on: Analyze This! (Building an Analytics Culture)</title> <atom:link href="http://www.infusionblog.com/marketing-and-sales-strategies/analyze-this-building-an-analytics-culture/feed/" rel="self" type="application/rss+xml" /><link>http://www.infusionblog.com/infusionsoft-company-buzz/analyze-this-building-an-analytics-culture/</link> <description>Email Marketing, CRM and Small Business Tips</description> <lastBuildDate>Thu, 09 Feb 2012 06:51:00 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>By: team building</title><link>http://www.infusionblog.com/infusionsoft-company-buzz/analyze-this-building-an-analytics-culture/comment-page-1/#comment-6763</link> <dc:creator>team building</dc:creator> <pubDate>Tue, 01 Dec 2009 15:40:42 +0000</pubDate> <guid isPermaLink="false">http://www.infusionblog.com/?p=4767#comment-6763</guid> <description>the blog gives the better representation analytic culture.</description> <content:encoded><![CDATA[<p>the blog gives the better representation analytic culture.</p> ]]></content:encoded> </item> <item><title>By: team building</title><link>http://www.infusionblog.com/infusionsoft-company-buzz/analyze-this-building-an-analytics-culture/comment-page-1/#comment-6467</link> <dc:creator>team building</dc:creator> <pubDate>Tue, 01 Dec 2009 08:40:42 +0000</pubDate> <guid isPermaLink="false">http://www.infusionblog.com/?p=4767#comment-6467</guid> <description>the blog gives the better representation analytic culture.</description> <content:encoded><![CDATA[<p>the blog gives the better representation analytic culture.</p> ]]></content:encoded> </item> <item><title>By: chadNelson77</title><link>http://www.infusionblog.com/infusionsoft-company-buzz/analyze-this-building-an-analytics-culture/comment-page-1/#comment-5867</link> <dc:creator>chadNelson77</dc:creator> <pubDate>Tue, 25 Aug 2009 16:41:30 +0000</pubDate> <guid isPermaLink="false">http://www.infusionblog.com/?p=4767#comment-5867</guid> <description>I have battled with the conflict between the &quot;gut&quot; and the data. Being a management consultant for large firms (Fortune 500), I have seen people get caught up in the numbers, the metrics, and the incentives without having a real understanding of why they exist. In large corporations, there is so much information available (too much, really) that often times management doesn&#039;t know what to measure or they build the wrong metrics into their dashboards and related metrics displays. The result is that employees &quot;bark up the wrong tree&quot; and, consequently, the business suffers (I&#039;ve seen millions of dollars wasted due to these mistakes). They make decisions because of the numbers on the dashboards (the data) without understanding the impact to the business. &lt;br&gt;&lt;br&gt;Of course, we management consultants have learned to capitalize on this area :)  One area where we address this issue is in business intelligence, which helps business provide the right information to the right people. I&#039;d like to build upon Tyler’s solutions based upon my own experiences in this realm. &lt;br&gt;&lt;br&gt;Dashboards are wonderful as long as the right metrics are displayed (very critical). How do you determine the right metrics? Start from the top -- your business&#039;s strategy.  Focus on what’s most important to the business.  Know your audience and then ask &quot;What behavior do I encourage by displaying this metric?” and “Will that behavior help the business meet our strategic goals?”  By aligning metrics with your business’s strategy, you’ll minimize the changes to the dashboards.  Unless your strategy changes dramatically, your dashboards should maintain consistency.&lt;br&gt;Tyler – your closing thoughts are great.  As small businesses grow into mid-size and, ultimately big businesses, it’s imperative to maintain a culture where employees and managers think for themselves and use the data as input to the decision-making process.  If managers/employees rely solely upon the data for their decisions, they’ll become disconnected from the human ability to be creative and find innovative solutions and a constantly-changing marketplace.  They may also end up focusing on the wrong data/metric/incentive…and then end up hiring a management consultant to get them back on course :)</description> <content:encoded><![CDATA[<p>I have battled with the conflict between the &#8220;gut&#8221; and the data. Being a management consultant for large firms (Fortune 500), I have seen people get caught up in the numbers, the metrics, and the incentives without having a real understanding of why they exist. In large corporations, there is so much information available (too much, really) that often times management doesn&#39;t know what to measure or they build the wrong metrics into their dashboards and related metrics displays. The result is that employees &#8220;bark up the wrong tree&#8221; and, consequently, the business suffers (I&#39;ve seen millions of dollars wasted due to these mistakes). They make decisions because of the numbers on the dashboards (the data) without understanding the impact to the business.</p><p>Of course, we management consultants have learned to capitalize on this area <img src='http://www.infusionblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> One area where we address this issue is in business intelligence, which helps business provide the right information to the right people. I&#39;d like to build upon Tyler’s solutions based upon my own experiences in this realm.</p><p>Dashboards are wonderful as long as the right metrics are displayed (very critical). How do you determine the right metrics? Start from the top &#8212; your business&#39;s strategy.  Focus on what’s most important to the business.  Know your audience and then ask &#8220;What behavior do I encourage by displaying this metric?” and “Will that behavior help the business meet our strategic goals?”  By aligning metrics with your business’s strategy, you’ll minimize the changes to the dashboards.  Unless your strategy changes dramatically, your dashboards should maintain consistency.<br />Tyler – your closing thoughts are great.  As small businesses grow into mid-size and, ultimately big businesses, it’s imperative to maintain a culture where employees and managers think for themselves and use the data as input to the decision-making process.  If managers/employees rely solely upon the data for their decisions, they’ll become disconnected from the human ability to be creative and find innovative solutions and a constantly-changing marketplace.  They may also end up focusing on the wrong data/metric/incentive…and then end up hiring a management consultant to get them back on course <img src='http://www.infusionblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p> ]]></content:encoded> </item> <item><title>By: tgarns</title><link>http://www.infusionblog.com/infusionsoft-company-buzz/analyze-this-building-an-analytics-culture/comment-page-1/#comment-5865</link> <dc:creator>tgarns</dc:creator> <pubDate>Tue, 25 Aug 2009 04:33:53 +0000</pubDate> <guid isPermaLink="false">http://www.infusionblog.com/?p=4767#comment-5865</guid> <description>Ok, so a bunch of people have requested the code to be able to do this.  I can produce the code (for a small fee).  No, just kidding.  Here&#039;s the deal: internally, we have direct SQL access to our database.  Yes, I know a lot of Infusionsoft users would love to have that kind of access, but its just not smart for us to open up the databases like that.  So, my code was written with that direct access.  What I&#039;m going to do is rewrite it so it uses the API.  Half of the code uses the Google Analytics API and half will use the Infusionsoft API.  You&#039;ll get a sweet blended report all on one page.  Code coming soon.</description> <content:encoded><![CDATA[<p>Ok, so a bunch of people have requested the code to be able to do this.  I can produce the code (for a small fee).  No, just kidding.  Here&#39;s the deal: internally, we have direct SQL access to our database.  Yes, I know a lot of Infusionsoft users would love to have that kind of access, but its just not smart for us to open up the databases like that.  So, my code was written with that direct access.  What I&#39;m going to do is rewrite it so it uses the API.  Half of the code uses the Google Analytics API and half will use the Infusionsoft API.  You&#39;ll get a sweet blended report all on one page.  Code coming soon.</p> ]]></content:encoded> </item> <item><title>By: Dave Lee</title><link>http://www.infusionblog.com/infusionsoft-company-buzz/analyze-this-building-an-analytics-culture/comment-page-1/#comment-5857</link> <dc:creator>Dave Lee</dc:creator> <pubDate>Mon, 24 Aug 2009 20:02:58 +0000</pubDate> <guid isPermaLink="false">http://www.infusionblog.com/?p=4767#comment-5857</guid> <description>Tyler - A HUGE thanks for the new dashboard.  I shared it with the rest of the executive team and we LOVE it.  Seriously, that&#039;s all we need - a weekly snapshot of key items including site analytics, leads generated, advertising spend, and other important things learned during the week.  Your magic even tamed Mike (our CFO)!  When the executive team has the data and sees that the marketing team operates off of data &amp; testing, we are much more open to taking the time to learn the effects of changing things, rather than wildly changing things based on &#039;gut&#039;.  I applaud the disciplined approach.</description> <content:encoded><![CDATA[<p>Tyler &#8211; A HUGE thanks for the new dashboard.  I shared it with the rest of the executive team and we LOVE it.  Seriously, that&#39;s all we need &#8211; a weekly snapshot of key items including site analytics, leads generated, advertising spend, and other important things learned during the week.  Your magic even tamed Mike (our CFO)!  When the executive team has the data and sees that the marketing team operates off of data &#038; testing, we are much more open to taking the time to learn the effects of changing things, rather than wildly changing things based on &#39;gut&#39;.  I applaud the disciplined approach.</p> ]]></content:encoded> </item> </channel> </rss>
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