Super Bowl XLII is right around the corner and I’ve got front row seats! Well, not really. My front row seat will be on my nice, soft couch watching the game in high def on my Samsung DLP. You see, even though the game is just a few miles away from my home here in Phoenix, Arizona, I just can’t swallow $4300 PER TICKET! And that’s just the average going price. According to an article on Yahoo tickets are going for as high as $19,446!!!
It doesn’t take long to figure out who’s attending the Super Bowl these days. Like the local country club or golf course, the Super Bowl has has become a place where clients are schmoozed and deals are made.
So, what does the Super Bowl have to offer the rest of us? Half-time ads, of course! I’m sure we’ll see the typical beer ads and I’m betting our neighbor down the street, GoDaddy.com, will show their latest version of ‘skin selling domain names’ (I guess it’s the only way to make registering a domain name interesting).
What I’m still waiting for… and hoping to see this year (or someday) is a great Super Bowl TV ad with a solid call to action. Successful small businesses almost always have a solid call to action in their marketing & advertising. Somewhere along the way, the big boys forgot or stopped caring about direct response marketing. Make sure as you grow your small business that your marketing and advertising doesn’t go the way of million-dollar TV spots that are viewed simply as ‘entertainment’.
Posted In: Live Events,Small Business
