A little over a week ago, I spent the day with a bunch of our customers at our Email Marketing 2.0 Revolution Tour stop in San Diego. We had about 140 people there and the vibe was great. It’s always a rush for me to be with a bunch of business owners. I especially love to spend time with our customers, hearing the cool ways they’re using our software to automate their sales and marketing.
Here are several things that stood out to me during the day at the Revolution Tour:
- One of our customers builds her follow-up campaigns in Infusionsoft during the hours of 9-11pm … because that’s when her kids are asleep and she’s got some time on her hands. She’s been with us for one year. During that time, she has put 97 follow-up campaigns into place. Wow! In her own words, “I got addicted to the automation and now I’m building follow-up campaigns left and right. I love Infusionsoft!”
- Another customer joined us nearly a year ago because his combination of Salesforce.com and ExactTarget was costing him four times what he’s paying with Infusionsoft. And the best part, as he put it, is “I didn’t even know all of the automation I can do with Infusionsoft that I couldn’t do with my old system.”
- Customers love our new Infusionsoft Success Path that helps them send their first Email Marketing 2.0 broadcast, followed by the Key 3 Follow-up Campaigns: The New Lead Campaign; The New Customer Campaign and The Long-Term Nurture Campaign.
- Our drag-and-drop Email Builder is a crowd favorite. Oh, and by the way, I got the sneak peak earlier this week at some enhancements our product team is making. It’s getting even better!
- Our Certified Marketing Automation Coaches (CMACs) are doing a bang-up job in Southern California. In particular, Craig Jacobson and Wes Schaeffer are providing a great service in the form of “User Groups” to our Infusionsoft customers. It was fantastic to hear all the great customer stories while in San Diego… and several of those customer successes had something to do with the good work of our CMACs and their User Groups.
- The biggest ovation I received during the day was when I announced to the crowd (at about 3pm) that I was leaving to catch a flight to see my two oldest daughters in their piano recital. That was fun to get the support of the crowd. The look on my daughters’ faces when I showed up with roses at their recital was, well, priceless. Truly one of the best nights of my life as a dad.
These Revolution Tour stops are a blast for us to connect with customers. And for our customers it’s a chance to rev up their use of Infusionsoft and learn valuable business-building tips from our small business growth experts.. If you haven’t been to one, check the link here and be sure to attend a future Tour stop. On September 17, we’ll pull into Austin, TX for the Revolution Tour, so be sure to RSVP now – it’s going to be a great event. I look forward to seeing you there.
Posted In: Live Events
