E-Commerce Enhancements in the 2012 Winter Release

I’m proud to share with you the improvements we’ve made to the e-commerce functions of Infusionsoft. As a part of our commitment to make our e-commerce offering better for our users, we have made three substantial changes in our 2012 Winter Release.

A lot can happen in only four months with our target user methodology and laser focus in delivering on specific goals and benefits for our users.

For the e-commerce features, we went after three specific benefit statements. Along with these, I’ll also share how we delivered on them in this release.

“I want all of my products and subscriptions in one place so that I may easily search and quickly add new/edit existing.”
To make finding products easier, we introduced a new way to search. Users may now filter products by several types of criteria including name, SKU, product type, purchase method, price and more.

“I want to transition my business into Infusionsoft without losing the benefits of my previous system.”
For people who found managing products and subscriptions in Infusionsoft a little daunting, we heard you! Most notably, we combined subscriptions and products. Subscriptions may be created as a separate recurring product like they were previously. In addition, users may now offer multiple subscription plans for the same product. This change gives users more flexibility with the creation of product offerings.

“When a customer visits my site and makes the decision to purchase a product I want the buying process to be smooth from purchase to fulfillment.”
A lot of the work here was performed behind the scenes, where our developers made substantial improvements by “re-factoring” the underlying e-commerce engine. The result is that our e-commerce features are much more reliable, flexible and easier for us to build on for future developments.

In the video below, Mike Bast from our Training team gives you a tour of these e-commerce enhancements that you’ll find in our 2012 Winter Release:

All three of these e-commerce enhancements help our users better manage the products and services in their business and more importantly, sell more of them. Please let me know what you think of these enhancements!