Today is an exciting day for Infusionsoft. I am happy to announce the acquisition of CustomerHub, a popular membership site and customer portal platform. CustomerHub allows small businesses to easily deliver protected web content to paying customers and automate the subscription and collections process, helping them generate recurring revenue, save time and eliminate administrative overhead.
This is the first acquisition we’ve done at Infusionsoft and I couldn’t be more excited about the fit. Not only are we adding some great technology to our industry-leading all-in-one sales and marketing software for small businesses, but we are also adding some great people to the Infusionsoft family.
So, why did we decide to buy CustomerHub? A few reasons.
First, membership sites are in higher demand than any other add-on in the Infusionsoft ecosystem. They are growing in popularity as marketers shift their content delivery channels from physical media, like DVDs and binders, to online membership sites which are easier to manage and more profitable to operate. We believe these customers who are clamoring for a membership website system like CustomerHub represent the early adopters of general small business.
In other words, we believe more and more small businesses will be looking to deliver their valuable training, coaching and other content using membership sites that are completely integrated and automated with their CRM, marketing and ecommerce systems. Membership site tools are the way of the future as small businesses look to generate high quality leads, as well as monetize content and establish recurring revenue streams.
Second, of all the membership site solutions on the market, CustomerHub was specifically built to integrate with Infusionsoft. Our customers want a full-integrated system. CustomerHub fits the bill.
Third, this was an opportunity for us to add some great technology without having to build it ourselves. We considered building our own functionality to address customer demand, but in the end, this acquisition made much more sense than an investment to build the product.
Finally, we get to add great people to the Infusionsoft family. We look forward to adding the technical, management and support talent that comes with the acquisition of CustomerHub and we look forward to joining forces with them to help more small businesses efficiently deliver content online and get into the subscription business using CustomerHub.
So, we’ll be working with Kyle, Nate and the CustomerHub team to fully integrate our companies over the next few months. We will offer the CustomerHub product as an additional product to those Infusionsoft customers who want it. And we’ll continue to enhance the CustomerHub product over time. Existing CustomerHub users can expect the same level of service that they’ve come to know and love. We’ll also work with the CustomerHub development team to expand on their technology and deliver even more valuable software to small businesses that want an all-in-one sales and marketing system.
To learn more about CustomerHub, visit CustomerHub.net.
Webinar: We will be hosting a webinar on November 4 at 10 AM PST to explain how Infusionsoft customers can benefit from CustomerHub in their sales and marketing. You can register here.
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