Super Bowl XLII is right around the corner and I’ve got front row seats! Well, not really. My front row seat will be on my nice, soft couch watching the game in high def on my Samsung DLP. You see, even though the game is just a few miles away from my home here in Phoenix, Arizona, I just can’t swallow $4300 PER TICKET! And that’s just the average going price. According to an article on Yahoo tickets are going for as high as $19,446!!!
It doesn’t take long to figure out who’s attending the Super Bowl these days. Like the local country club or golf course, the Super Bowl has has become a place where clients are schmoozed and deals are made.
So, what does the Super Bowl have to offer the rest of us? Half-time ads, of course! I’m sure we’ll see the typical beer ads and I’m betting our neighbor down the street, GoDaddy.com, will show their latest version of ’skin selling domain names’ (I guess it’s the only way to make registering a domain name interesting).
What I’m still waiting for… and hoping to see this year (or someday) is a great Super Bowl TV ad with a solid call to action. Successful small businesses almost always have a solid call to action in their marketing & advertising. Somewhere along the way, the big boys forgot or stopped caring about direct response marketing. Make sure as you grow your small business that your marketing and advertising doesn’t go the way of million-dollar TV spots that are viewed simply as ‘entertainment’.
[…] Dave Lee wrote a fantastic post today on “Super Bowl XLII, GoDaddy.com, and $4300 tickets”Here’s ONLY a quick extractSuper Bowl XLII is right around the corner and I’ve got front row seats! Well, not really. My front row seat will be on my nice, soft couch watching the game in high def on my Samsung DLP. You see, even though the game is just a few … […]
Pingback by Football » Super Bowl XLII, GoDaddy.com, and $4300 tickets — January 30, 2008 @ 4:41 pm
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Chris Tackett
Comment by Chris Tackett — January 30, 2008 @ 5:00 pm
Thanks for the kudos Chris! I’m fairly new to the world of blogging, but plan to contribute more & more. I took a look at your blog and really like what I see. In your recent post on customers, you mentioned a printer in Perth. I know some chaps down in those parts… namely Mal Emery. Are you from Australia… or just have friends in remote places?!
Comment by Dave Lee — February 1, 2008 @ 8:49 am
I agree! Where is the call of action? Traditional advertising in the TV medium often doesn’t have a call to action. Today, the lines between advertising and marketing are blurred…responsible marketers/ advertisers are including calls to action more frequently (but not frequently enough).
For example, the ad where the guy is living in his car, and it refers you to a website to see more. Call to action? Visit the website.
The superbowl doesn’t include a lot of these emails with calls to action because I believe its still seen as the place to have the coolest ads.
Great post!
Comment by Erica DeWolfe — February 8, 2008 @ 11:26 pm