A couple weeks ago, I attended the Dan Kennedy 4-City Tour that Infusionsoft sponsored. We were in Anaheim on Tuesday, Chicago on Wednesday, NYC on Thursday and Orlando on Friday. In total, we had 1475 small business owners attend. Dan spoke about thriving in a tough economy. He covered about 3 hours of great material. I talked for about an hour on fixing follow-up flaws in your small business.
Tomorrow I’ll post some pictures of the packed-house crowds we spoke to. It was SRO in every city. Nuts! And a lot of fun to speak to crowds like that.
It was fun to catch up with some customers, hear how they’re doing and talk to business owners across the country about the struggles they’re facing. Here’s what amazed me…
I asked the same five questions in every city:
- How many of you are happy with what you’re getting out of your business? One hand went up.
- How many of you are satisfied with the time and effort you’re putting into the business? One hand.
- How many of you are following up with prospects and customers the way you’d like to? Nobody.
- How many of you believe you could get a whole lot more out of your business if you would follow up with prospects and customers? Everybody raised their hands.
- So, Why don’t you follow up? No time, no system, don’t know how, fear of rejection, fear of complaints, etc.
The most interesting thing to me is that out of 1475 business owners across the country, three were happy with their revenue and profits. And only three were satisfied with the amount of time and effort they are putting into their business. That was amazing to me. And sad. Because it doesn’t have to be that way. But that’s a story for another day.
