I’m a huge Phoenix Suns fan. I have enjoyed their strong regular season win-loss records for the past 20 years. No team in the NBA has a better regular season winning record than the Phoenix Suns over the past 20 years. But championships aren’t won in the regular season. Championships are won in the playoffs when mental toughness, not talent, is the most important characteristic of a team.
This year I hoped we would finally break through. We traded Shawn Marion (who I love as a player) for Shaquille O’Neal. As much as I hated to lose Marion, I believed it was a good trade that would help us in the Playoffs when toughness would be required. Shaq’s tougher than Marion. And some of the other guys have stepped up their toughness. But one thing is still missing…
The leader of the team is the coach. And although I like a lot of things about the Suns’ coach, Mike D’Antoni, I really don’t like his mental toughness. It’s weak, simply put. In Game 1, he made so many crucial mental mistakes in crunch time that I was yelling at the TV like an idiot. I’ve since seen the error of my ways and calmed down… a little 
Toughness. NBA Championship coaches have it and their teams mirror their coaches’ toughness in the way the teams play.
What does this mean for entrepreneurs? You’ve gotta be mentally tough to win, to lead your team, to accomplish something so many others say you can’t accomplish. You’ve gotta be smart, calculated, hard-nosed and tenacious in your pursuit of your entrepreneurial goals. And if you’re leading a group of people, I can promise you this, if you don’t develop the mental toughness your company needs, your people will not exhibit that toughness in their work every day.
Very interesting analogy, Clate. This will make a great discussion point for our team! This is a topic that has been bouncing around our four walls lately. . . when talking about the Suns and referring to ourselves.
Comment by Jenny Carnie — April 28, 2008 @ 6:24 pm
Clate
I currently use a competitor of yours but am fed up with slow response times; as Perry Marshall uses your system that’s good enough for me. I am pretty tough mentally but have to admit to having a sore head trying how to find out how to buy your product?
Maybe a bit too much yelling at TV?
I will of course send in an e-mail to sales!
Peter
Comment by Peter Gold — May 2, 2008 @ 9:25 am
Mental Toughness is an important personal quality
to survive in your business as an Entrepreneur…
Competitions are always on look out to left your
business behind.
Mental Toughness is your secret weapon!
Comment by HopHunt Free Traffic — May 3, 2008 @ 10:15 am
Mental toughness mixed with many other factors is a very important quality in life but when it comes to business and being an entrepreneur, mental toughness IS the front line of defense and attack. Let’s not forget all the other facilties one needs to keep your mental toughness on track and bullet proof. You cannot do it alone. As your analogy goes…it takes the whole team from owners, to management, to the coaches and players to make everything work. Mental toughness can only work if you are willing and capable of getting your whole team to believe and work together. And lets not forget the fans without whom there would be no team…go fans go!
I would love to get together with you at some point and discuss this pholosiphy and more.
Richard Moore
VP Marketing and Sales
Digital Yearbook Inc.
Comment by Richard Moore Digital Yearbook — May 5, 2008 @ 11:21 am
Peter,
We’d love to work with you. I notice you haven’t signed up for the software yet. Anything I can do to help?
Comment by Clate — May 22, 2008 @ 12:41 am
This is great. Good work , keep going.
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Comment by dalibor — June 16, 2008 @ 2:53 pm