Here at Infusionsoft, we’ve been tinkering for months leading up to this moment. We’ve met with hundreds of small business owners to discuss the aches and pains they experience with their sales and marketing — on the road – at the Entrepreneur Magazine Growth 2.0 Conference, and across the country at events and meet-ups, getting first-hand information from small businesses of all shapes and sizes on what they really need to grow.
Our development team (and folks from all around the company) have worked double-overtime studying how an email can link to all customer behavior and act dynamically with CRM and e-commerce; developing the solution to make it all happen with a few clicks of your mouse (we could, but we won’t bore you with the geek talk…). And we’ve dedicated 2010 to an entirely new concept that no one else has taken the time to give the small business entrepreneurial community.
Essentially, we’ve spent thousands of hours devoted to answering one simple question: how can email marketing help small businesses grow?
And, finally, here we are! We have found the answer, and we are introducing it to you, the small business owner, today.
Today is the first day of the Email Marketing 2.0 era.
Gone are the days of multiple-system chaos and having to cherry-pick your leads. Forget the hours spent toiling to make sure a loyal customer isn’t getting a “prospect” email blast. Or vice versa. And all of that manual segmentation and list-organization? History at last. We are standing up to this inefficient and hamstringing and saying, “No – It doesn’t have to be this way!”
We think it’s high time that email marketing WORKS, and does its work simply and intuitively, for the end goal of growth. Illustrated below is an easy look at the difference between email marketing 1.0, and Email Marketing 2.0:
Email Marketing 2.0 - Click to view larger.
We are planting a flag today. Both with our own product which we have perfected to help the small business owner truly grow and also for the industry, which we think needs to wake up and smell the coffee that the old way of conducting email marketing is simply not good enough. Small businesses deserve better and we’re giving it to them.
Starting today, we’ll focus on sharing how Email Marketing 2.0 relates to your small business and how you can actually use it. We welcome your thoughts, feedback and ideas, and we’re truly excited for the future of how email marketing can serve the small business entrepreneur!
Posted In: Email Marketing
