Many people probably know at least someone who uses Infusionsoft and receives their email messages. I’d like to address one of the comments we hear from users about using the powerful unsubscribe feature effectively in their emails. This information is useful for existing Infusionsoft users as well as potential new users to the leader in email marketing 2.0.

When people unsubscribe from an email from our users, they often see this:

One assumption is you can’t change this. You can!

Infusionsoft provides a very easy and cool feature where you can allow people to unsubscribe from a series of emails and update their contact information all in the same place.  These are known as Opt-Out & Update Links. Here’s what a customized that looks like for recipients:

This makes it easy for subscribers to choose exactly what email marketing they wish to receive, what email address to use and even update their contact information. This also makes it easy so the Infusionsoft user can set-and-forget about their opt-out link and know that it’s giving their subscribers the best option possible to keep list fresh.

Another benefit from doing it this way is you can adjust your unsubscribe and opt-out message on the bottom of your emails so it empowers recipients to elect to remove themselves from one (or more) follow-up sequences without opting out from your database.  One example you might want to try is, “Unsubscribe or update your email delivery preferences.” Another idea might to say “Stop receiving these types of emails” link and provide an option to allow people to stop getting messages from a lead-generation piece.

If you need help setting this up, we have a great article in our Help Center that guides you on customizing opt-out links within Infusionsoft. There is also a video tutorial to watch, too.

While this isn’t new by any means, I thought it was a good idea to clear up this confusion and show you how it’s done.  Thanks to Mari Smith and others for asking us about this on our Twitter. If you have any questions, to shoot us a Tweet or post a note on our Wall.

[Image credit: peggydavis66]

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