3 Copywriting Lessons from Groupon

Groupon, one of the largest group buying services on the web today, has a knack for writing some killer copy on rather simple offerings. It’s an approach that every business can learn from. So I wanted to share three tips on how you can adopt their style of writing into your copy so you can increase responsiveness from contacts on your list.

Along with each lesson, I’ll share an example from today’s offer I received for F1 Race Factory — an indoor go-kart track.

Lesson 1: Dream big and connect your big ideas to your readers.
Think about a grand vision that you have about your product or service. While you can’t deliver on the dream, can you inspire a similar feeling for your audience? Connect those thoughts and ideas that you and the reader share to get them in the mood for reading more about the offer.

Lesson 2: Talk about the features and show your passion around them.
When selling through email, you have to help prospects visualize your business. Talk about the facts without sounding like a robot. Consider focusing on the top three most meaningful bits about your business. Unique reputation, years in service, customer satisfaction, etc.

Lesson 3:  Describe who is best fit for the offer.
I think about which offers I respond to on Groupon, and while price and discounts are definitely attractive, good copy helps me as a reader understand why I want or need to buy it. Writing emails in your business is the same – whether it’s a seasonal offer or a new product launch, active, fun and even adventurous copy is a great way to help evoke higher than normal responses from your audience.

Even if you’re not selling products or services, you are selling your expertise, leadership and reputation. I recommend you write actively so your audience has more reason to read and respond to in your emails. Groupon sends location-specific offers to you in email and along with every offer is some stellar copywriting that really converts.