Every Thursday I host a weekly webinar known as Mastermind Webinars. It’s free and available to all Infusionsoft customers. As I was planning the topics for the next couple of weeks, I was a little bit stumped as to what to talk about. I looked at the topics that I have covered over the last year and realized that we’ve covered a lot of territory on the calls. The topic I chose last week was a little more personal than you might expect.
On the Mastermind Webinars, I cover topics from the absolute basics to advanced tactics like using the Infusionsoft API and everything else in between. We’ve helped customers live on calls, we’ve answered thousands of questions, we’ve had good calls, and we’ve had not so good calls. We’ve talked about Infusionsoft, HTML editors, mind-mapping software, programming languages, and online meeting tools (by the way our today’s call is about Google Analytics).
As I tried to think of something new and exciting to present on the call, I realized that I have been doing something that a lot of our customers do on a regular basis as well – Promoting Events. For the last year, and really for my entire tenure at Infusionsoft, I have been involved in promoting our sales webinars, training webinars, product launches and live events. I’ve learned a trick or two about how to leverage the power of Infusionsoft and other traffic generating tools to make sure these events are well attended.
I also realized I have my own event coming up in September that needs a bit of promotion. Three weeks ago, I proposed to my girlfriend. We have hundreds of friends and family scattered throughout the country (small business owners call them “prospects”) that we needed to make aware of our special day. We also need to get address information from them so we can send their wedding invitations.
My fiancé and I are both active on Facebook and have the majority of our friends and family on our Friend List, so I decided to leverage that channel to drive people to our event. With the help of Infusionsoft’s Community Manager, Joe Manna, I was able to quickly setup an Event page on Facebook and a new sub list of my Facebook Friends that I wanted to invite. Inside my Infusionsoft application, I setup a Web Form to gather the mailing and email addresses and tied a Follow up Sequence to the form to remind people about the reception. I couldn’t put the form on my Event page on Facebook because of the recent changes, so I registered a domain name at GoDaddy and setup a simple WordPress site to host the lead capture form. I also put up pictures of my fiancé and me for our friends and family to see on both the Event page and the WordPress site.
On a side note, I was planning to spend the entire night before the call getting this setup. I ended up going to a movie the night before, and I didn’t get it done. I came in a little late Thursday morning (about 8:30AM) and got the website, the Facebook page, and the Web Form setup and in place before I started the call at 9:45AM. This stuff is super easy (and cheap) to get setup. Maybe I’ll cover that on a future call…
Once everything was set up and ready to go, I sent an invite to all of the people on the sub-list I created (I did this live on the call). Within seconds, I had comments and visits to my website. My User Home page has the Activity Feed widget that shows any action people in my database have done. By the end of the one-hour phone call 25 of the people I had invited had filled out the form on our website (that number is a lot higher now).
I realize that Infusionsoft wasn’t built to “get people to come to your wedding reception”, but this goes to show that Infusionsoft can have an impact on just about anything you can imagine. If you’ve been on my Mastermind Webinars or have attended one of our Infusionsoft Success Courses, you’ve heard me say “The process is always the same – it’s the content that changes.” Whether you’re promoting a webinar, live event, tele-seminar, birthday party, or product launch the process is the same. It’s the content that changes.
Don’t forget to register for these excellent Webinars. If you want to see what we’ve discussed in the past, check out the archives. They’re great for Infusionsoft users, but anyone is welcome to check them out.
Posted In: Customer Service
