E-book Exposes ALL the Marketing Secrets!

To download your FREE copy of “The Edge,” simply fill out the form below.

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This revolutionary e-book reveals the techniques you need to simplify your business and Double Your Sales!


If you’ve been in business very long, you probably know a few “truths.” 1) Growing AND managing your company is challenging. 2) There always seems to be a better way to do things. 3) Success is not easy to come by, but is worth the struggle!

If you’ve ever felt like your company is sitting on the edge of a breakthrough, if you’ve ever felt like success was just out of your grasp, if you’ve ever wanted to take your business to “the next level,” then,

The Edge of Success: 9 Building Blocks to Double Your Sales

is the book for you! Inside, you’ll discover the ultimate “SECRET” small business owners must know. Plus, you’ll learn:

  • How to “Master” every selling moment
  • Easy ways to generate more leads
  • Techniques for becoming a better “salesman”
  • What customers really want from you
  • How to capitalize on your existing customers (and still have them love you)
  • And, so much more!

Please post your comments to “The Edge” as well as your personal business building stories.

You might also like these other posts:

  • Know your customer and treat your customer as VIP.

    Provide valuable services or information to them is the key success factor to success in the business.

    To your success,
    Bryan Hee
  • Romaldo
    This Book has opened doors that I didn't imagined existed.
  • Devron Larson
    The best things about The Edge for me, was the inspiration it brings to entrepreneurs. We all go through rough times and having an example of your perseverance like this is very motivating. The nine steps were also informative.
  • Hands down, Clate Mask's Edge of Success is the #1 resource every entrepreneur must have in their tool kit. Whether you are just getting started in business or have been around a while, the lessons in the Edge of Success have the power to recreate, reinvent and realign your business. Because it is concise and to the point it is an invaluable opportunity for any business owner, entrepreneur, or marketing professional to do a quick check on their business and marketing strategy.
  • In an era of clutter, hype and chaos, "The Edge" brings clarity to small business owners. Ti serves as an easy to follow roadmap for small business success. I'm not going to say "how rich I have become", although my financial situation has drastically improved. But I will say this, implementation of the building blocks and automation have enabled me to pursue several personal goals like traveling, starting a non-profit environmental website, pursue the guitar and work with many members of my family.
  • Fantastic! Lots of great ideas! I was engaged throughout the whole book! The point that struck me the most, especially as a support staff member, was about making your customer feel like a valued friend. I always try to go the extra mile with our clients from remembering how they like their coffee to asking about their children by name; it makes an impression on them and hopefully makes us stick out from the crowd and make them come back time and time again.
  • Thank you for being so open and honest about your own start up struggles and journey. You gave us hope and vision for what WILL be for our companies. We're going to go through each building block and apply it to our companies. It will be a great day when we can share our success story "powered by Infusion". We believe that's in our future.
  • Concise, complete and easy to understand. As a marketing professional, I highly recommend this book. It's everything you need to know in just a few pages.
  • Clate, thank you for your honest story and good luck in bringing Infusion to the next level.
  • As a CPA, controller and CFO who has turned Entrepreneur I must say you have "hit the nail on the head" with this book. This is a must read for any small business owner ( or any person considering opening their own business)!! I can tell you form experience that the "double your sales" proclamation is an understatement. These principles are a shortcut to success!!
  • I really feel that Infusion, as, a whole shows that you all care about your customers and really want all of us to succeed, whether in helping us with our business or using the software itself. Infusion makes me feel like "one" big family and your not just out there trying to sell us and that's it. The Edge clearly shows Clate Mask's intention as your customers would like to know what's going on in the company as well as, helpful tips on how a small business should run and success! Genius!
  • The presentation was easy to follow and covered all of the key parts of all the elements!
  • Clate, "You Get It"! The Edge is an excellent step-by-step approach to the success of any business and doubling or even tripling sales and profits! Thanks!
  • Wow! Fantastic! Clean, concise, practical, easy to read and I've walked away with quite a to-do list to execute on beginning immediately. Than you for crystallizing and summarizing such clear steps!
  • Great book Clate, I like how you put words to being the "Master of the Moment" in my business that is huge and the clocks back the process up. Thanks for the great information, more importantly thank you for your passion and your company's passion to help us the entrepreneur be more successful.
  • Clate,

    Where should I begin. I just finish reading The Edge eBook, this is exactly what I felt prior to finding Infusion CRM and the entrepreneur' spirit that surrounds it.

    I'm sure that to be successful in business it takes to learn it the way you guys learned and described it so well, so you could really understand what a "small business" needs.

    I loved being at the conference last week, it's great to share ideas (give to get) in a room of people with the same stage of business.

    By the way I don't like to be called "Small Business" we are all "growing Businesses"!

    Keep up your great work!

    Thanks
  • Kevin Halloran
    Clate,
    As a GKIC Gold member, I just had to drop a note and say that "The Edge" is an incredible sales letter! Did you write it yourself, or did Dan help? Ya gotta let me know! Congrats either way, I haven't seen anything like it other than Rich Schefren's stuff... Top shelf for sure!
    And, by the way, I'll be getting Infusionsoft as soon as I'm ready. Just launching a 15-step JPDK direct mail campaign now to my 2800 "micro-herd." Keep rockin Dude!
  • I just wanted to say that I think your latest outreach was brilliant concerning "The Edge of Success". From a marketing perspective I think it's a great tool for customer loyalty and added value. You guys seem to do a great job making the customer/company relationship more than "just business". The way you portray your company is very genuine and in my opinion, bodes very well. I'm an opinionated marketer and an "on-guard" consumer, so when something resonates with me, I take notice.
  • Thank you for a great read...I will certainly pass this on! Lots of valuable insight
  • Wow! Thanks for all the great comments, everyone. It's a blast for me to see all the positive response to this e-book. This is something I've been wanting to share for a long time because I feel so strongly that there's a better way for entrepreneurs to build their businesses. "Master the Moment" and the 9 building blocks are the better way. But I must say that as excited as I get when I read these comments, I get even more excited when our customers put the building blocks in place and see their businesses skyrocket.
  • Chuck Byrd
    Looks great I look forward to reading the E-book Thanks!
  • The Edge is packed with excellent ideas and techniques. There's no point in working for yourself (or for anyone else) if the work is going to destroy your life. In fact, the only point in working for yourself (or for anyone else) is to live your life. My own business may seem a universe away from the world that Clate describes: we design and paint stained glass. But, if a business has a unique and excellent product, I just can't see it matters whether this product is software, pills, DVDs or (as in our case) "art": we're all proud of what we do, and we all want to succeed. And being a master of the moment (chapter 2) is absolutely vital. It's great fun, too. Now I particularly want to call out to those people who, through the sheer love of what they do - think of artists and craftspeople across the world - are working themselves into the ground: you already have the most amazing talents, so just listen to what Clate says here, and act on it.
  • What an excellent ebook, I completely recommend it to any small business owner or entrepreneur to be. Just like the title says, it will give you an edge in this new freedom of conversation world of doing business.

    It's simple, but many entrepreneurs still attach to the all ways of building a business, which aren't that successful anymore...

    Is not just about branding... is about building an authority.
  • rainier abdulrahan
    excellent!
  • On a slow and rainy Friday morning, I decided to take a break to check out this thing called, "The Edge of Success." What a wonderful document! You should be very proud of this. It is a genuine story, told with heart, that could help every small business person out there! Thank you for writing this excellent small business testimonial.
  • amy miles
    This is an outstanding work! Thanks for sharing this with us, Clate! I'll take the '9 building blocks' over divorce ANY day. I can't wait to implement them in my business!
  • Thank you for sharing this document... what a great read! For the business owner there are some great steps to follow within this document!

    Cheers, John
  • I am really just trying to get started and am not very familiar with this I am going to take your advice.
  • Thanks for the read, there is some great info in here.
  • I am new to internet marketing and following your instructions , how to get top ranked in google and other search engines.
  • I receive the message which has brought me to this website. I think this is a good info to gain my knowledge.
  • Clate,

    Thanx for the ebook
  • I actually stumbled onto Infusion because of an e-mail I received from Matt Gill. I was looking for a CRM and he used your system for opt-out. I found this simply by chance. I'm glad I did. It has presented me with the insight I needed. I'm immediately pulling my website and do a complete revamp. I still need a database and the CRM. So contact me so we can get started
  • Clate,

    You've certainly packed a lot of great information into "The Edge" - I can already tell I'm going to have to read and re-read it several times to really absorb everything. I'm excited to apply what I learn to my radiant floor heat website and business. Thanks and best wishes to you!
  • Looking forward to more informtion.
  • I'm just a little newbee starting out with an affiliate program from Markethealth. This is my way of just starting out in order to get my feet wet. When I learn my way around a little bit, which might take some time, ( i'm not a tech person at all), then I will get a little deeper into this business. I just barely know the differance between a P.C. and a kitty liter box, so bare with me, PLEASE. Anyway, am I a decent candidate for Infusion, or an I just too green and small? Thank you for your attention. Jerry Markowitz
  • We are in an estate business in Central Bulgaria and I have as a partner an Englishman-ex pat in my country. He was already nearly 40 years in sales in England and I was very pleasantly surprised he didn't say "NO" to the book, and is even happy to read it and commend with me. In the presence ,rules and requirements in business change so quickly, and you have to stay alert about everything new.So, your book is really useful and enthusiastic, cheerful reading.In my case, I just needed to realize that we are on the right path.I needed that confirmation and I found that in your book.Thank you.Ivilina Kouneva
  • Nasarudin
    Enlightening and help me go back on track to the desired goal.
  • I happened to come across this site accidently..this is a good site for gaining marketing knowledge
  • The Edge of Success e-book makes me so happy! Why? Because how is it that every day we can think about the ba-jillion things a small business needs to do and COMPLETELY OVERLOOK the goldmine that lies within our current, past and prospective clients? And the Edge of Success makes it easy to understand all of the golden nuggets you have available to you today! So download and read it now - you are going to love it too! Thank you Clate! -Mary
  • "This idea came from one basic marketing principle: People buy when THEY are ready to buy,
    not when you are ready to sell.
    No matter how great your product or service. "

    This is a clear well written gift to the entrepreneur!

    Warm wishes,
    Christina Thompson
  • Greg Rippel
    Great ebook! Looking forward to implementing the nine building blocks and doubling our sales!
  • Frank
    Great read...As a small business owner for the past 7 years, I can relate to every one of those points. As we are in the process of rebranding our company, it is essential to not follow the mistakes that caused so much wasted time in the past. I am very interested in seeing how this product will execute all of these ideas.

    Good Luck and Best Wishes
  • This is "cutting edge" stuffs, looking forward to double my sales !
  • Thank you for the free e-book! I like to be able to look at the building blocks I've worked on so far, and ones I can work on in the future.
  • sagarmatha
    I have just downloaded it and looks good after going through it I will write a comment.
  • i think you have "hit the nail on the so-called head" - now if I can figure out how to free =(: my web site from the company provided location and get it on the real live web I think it might go some where??? where do I go for that help all answeres are appreciated,
    thanks, Jan Isley
  • Wow! Thanks for the free ebooks with marketing tips. I read it quickly and will read this again... I will definitely apply these tips....
  • Thanks for the free ebooks with marketing tips. Yet to complete but
    took chance to thank you for such free resources. Great help.... keep it up...
  • Hi Clate.

    I'm based in Portugal (Algarve, actually).

    First, let me congratulate you and your people for an excelent job in getting my attention.

    Second, I've signed up for Thursday 4 pm demo, but alas, i do not know if you mean US time. Can you please advise me beforehand by e-mail. I had a conference chat some time ago with a company CEO based in middle US and we were 8 hours apart. Thanks.

    Third, being in the real estate business for the last 20 old years and having a nerdy side which has made me proficient in e-marketing, i saw my things i apply on a daily basis. If you read througnh our website you'll see where I'm coming from. Naturally, I am more than happy to learn more and grow.

    So I see there being space for us to become your clients. With an added bonus: Through my network, it is possible to jump the fence and put you into the Portuguese speaking markets.

    Just some food for thought.

    Please give my best regards to your Family and accept my best wishes for great, sound succes for your company and people in it.

    Daniel
  • Clate, my business is done exclusively on the internet and maybe, just maybe, it's only a suggestion, you might want to think about explaining somewhere that this book and information is directed primarily to the brick and mortar business. Not that some of your information isn't helpful to my situation also. And having been in middle management for 35 yrs, I have to say that the information that you have written is pretty right on. Obviously one could go into much more depth but it is a good map to follow. Thanks!
  • Chuck, the Edge actually applies to "internet only" businesses as well... although I usually recommend web businesses also incorporate offline marketing techniques into their businesses. Glad you enjoyed the eBook!
  • Okay, Clate. Gr8 read!!! I'm going to put this into action. I'm trusting your guidance.
  • Great advice in this 9 building blocks white paper. The article reads too much like an infomercial but I enjoyed the meat of it. My busines hasn't made it to revenue yet but I plan to grow it with my wife and will be looking for your services in the future.
  • Paul Marshall
    I appreciate your transparentcy in your story. I am a loan officer looking to increase sales through technology. Your system seems like it covers the bases. I have seen your system in real life situations. I have been marketed to by companies and our company name appeared in their email. I noticed it right away. It keeps the marketer a more professional image, even if they are a tiny company. Keep up the great work and I will be on the live presentation on Monday.

    Thanks!!!!
  • I think that is very important to know the exact way to improve in Internet. Marketing is esential but in the right way. There are a lot of tools, but the tools that we had adquired have to change with the internet changes. This is very important.

    Thanks for this opportunity.
  • Clate, I enjoy reading your e-book and appreciate your give away it's to your lists. Thanks goodness.
  • Clance
    I'm pumped ready to go!!! When i was reading the "Edge of Success" it was speaking to me. You felt my pain!!!! I am totally on board, automate everything... I do NOT keep track of my leads, I do NOT fill the funnel. My finances are done manully and it killing me!
  • Inspiring, a very good read. Thanks, norm
  • Karen
    You have NO IDEA how timely and valuable your words were today in your ebook! As an entrepreneur just starting in a new endeavor with no sales background (I'm an R.N. by trade) I was simply petrified and intimidated by the sales process I have been taught over the last three weeks. I have never had so many NOs in my life than what I have experienced these last three weeks. You are an inspiration to me. Your book was exactly what I was looking for to make sense out of something so foreign to me. I will definitely reread and reread again until these techniques become a part of my actions. Thanks!
  • Jon
    Great info, can't wait to implement the information. Actually, I will do it now........!!
    www.homebusinessreviewarea.info
  • This book is awesome. I understand more and more how vital it is for small business owners focused on becoming big business owners, to embrace what Clate has written. I am impressed. Thank you for offering this book online and free of charge.
  • Your book both reminded me of things that I knew but wasn't necessarily putting into practice and also gave me insight into the mentality of other small business entrepreneurs. Thank you for sharing your vision and experience with us.
  • I enjoyed your writing style and I've added you to my Reader. Keep these posts coming.
  • Og Mandini would be proud of you, as I am sure would Zig Ziglar. Great sales pitch, well presented and personalized.
  • Clate,
    That was a well-written and thought book/list of steps/encouragement/food for thought. It has caused be to think beyond my original business into other areas for using the infusionsoft methods of contact management. Very interesting and potentially very profitable. Thanks.

    Charles Swaney
  • paul Mac
    Awesome, I am impressed. Thank you for offering this book free of charge.
    Thanks

    Paul M,
    http://www.ezedir.com
  • Still i didnt go through the book completele. but the way it has presented i feel something impotratant is in it. Great job done
  • Eye Opener Book for Small business owner like me. I read full book and now doing 1 chapter in 1 day, then making points, follow them for 1 week. What you give us free but make us your fan for lifetime.
    I can say it is 'MINI BIBLE' of small business owner.
    Thanks.
  • Very intersting and very informative. I highly recommend it to anyone in business and to everyone cosidering starting in business.
  • Clate,

    You have always been an inspiration to me but now, WOW!

    Thank-you so much for the FREE ebook, "The Edge".

    You have topped yourself!

    Cheers...Amanda van der Gulik...Excited Life Enthusiast!
    www.TeachingChildrenAboutMoney.com
  • Clate,

    I am a word-of-mouth marketing consultant who was contacted about becoming an ICC. With a previous firm I had started, we were trying to find a CRM technology that could automate what we taught. I have to admit, at first glance, you software seemed like a spammer's dream. It appeared to be the very epitome of "interruption marketing." It wasn't until I read your eBook that I realized you have many of the same beliefs that I do about marketing. While the software could be used to spam the heck out of people (and hence reduce sales not grow them), it is also a powerful tool for what I call value-added marketing.

    I am glad I took the time to read the eBook. Very good read and I like how you have personalized it (although as a copywriter, the typos annoyed me a bit). You gave me several new ideas, including ones for my own business. Great read and it appears to be great technology. I look forward to learning more about it.

    Sincerely,

    Brian Critchfield
    Chief Navel Gazer
    Navel Marketing
    http://www.navelmarketing.com
  • By the way, I apologize for my typo ("you" instead of "your"). That's what happens when I post without reviewing. So that's what crow tastes like.

    Brian
  • Great information to help Entrepreneurs Clate. Thank you!

    Since 1991 I've helped Entrepreneurs grow their businesses using a system that bridges your Inner Drive to your Outer Expectations. It's called www.acceleratorforsuccess.com using the Dream Bar Cafe 12 Principles.

    Your 9 points complement these beautifully! Wishing all who read this "Much Success!"

    Bill Covert
  • Hello Clate,
    Wow!!! Downloaded today & have got to page 34, too tired to read any more now.
    This is something that I shall be reading again & again until its automatic.
    Am just starting out so wish me luck, wish I'd had this when I tried Internet
    Business years ago, I would have been at the top of the Tree Now.Have to go
    falling asleep.

    Thanks Thanks & More Thanks
    Yvonne Warbey
  • Hi, Just started to read the wonderful information within the book. I will have to re read to take all the info in. What I have read so far looks great.
  • After many months of receiving information from you guys I've taken notice. Have not read your ebook as yet - still downloading it but when I do I'll post. Have read the comments -checked out the web address's and if Infusion can help me in my business - book publishing I'll let you know
    Tom
  • After reading this ebook it opened my eyes, you are an inspiration.
    Thanks for an informative read.

    Phill
  • Pat Shepherd
    It's nice to know that others struggle and overcome to be successful. The information is fantastic and gives hope to the bewildered and confidence to the inspired.
  • Inspiring piece of writing! I read right through from beginning to end, not skipping anything. I am sure that it will take several more reads to let the fantastic information sink in, but starting to implement even one of these ideas will surely move anyone closer to their goal. Of course, all of them will totally transform lives.

    I hope to be one of the transformed lives.
  • So carried away with the information, I even got the url of our website wrong! I definitely need Infusionsoft!
  • Hello Clate, Uhhh...Your "EDGE" is absolutely very very and very usefull for me. Thank you very much.
  • Great success tool!

    As a business coach, your book provides the easy steps for businesses to increase their bottomline during these challenging times.

    It is also important for business owners to understand that staying motivated so that they are open to the great techniques you share in your book. A great place for free motivation techniques is the following: http://www.thesykesgrp.com/Articles.htm

    Thanks again, I always enjoy reading your e-books.
  • Dear Clate,

    How timely it was for me to find The Edge of Success! We just launched our job scheduling software to the world this week and reading your book inspired me no end.

    Many thanks for offering your insights for free. I'm off to re-read and to implement!
  • Thanks for the effort put into compiling this ebook
    no matter what we know it's always inpiring to hear it differently
  • I've only read half of the pages in the book. But I feel this is going to help me in my business..

    Thanks, Clate.
    I'll certainly keep reading...AND acting!
  • I just received a copy of the book and quickly scanned the first few pages. It sounds like a lot of the struggles most small business owners have Its thanksgiving weekend here in Canada and I will finish reading it then.
    Looking forward to it..
    Thanks
    Clate
    I will re post once i'm done...
  • Outstanding work! Reminds me of Jay Abraham. Thank you very much for sharing this as a free download. I could feel you when you were talking about struggling and how it impacted your family.
  • Just have to say that it's awesome to see all these comments, to see the lives impacted by my eBook. To date, we've had about 35,000 downloads and I've received tons of emails and comments about it. I appreciate those of you who commented here on the blog and I love the entrepreneurial fire you all exude. It's great stuff and it makes me all the more excited to do what we do at Infusionsoft--liberate and empower entrepreneurs!
  • WhoWantsLeads
    Great Content upfront seems to be the Norm these days...But taking action is still rare.
  • Greetings Clate, Thomas Richmond here, i want to thank you for letting us download a very useful piece of information, thank you again. Enjoy your day!!
  • Thank you for the book Clate. I love the simplicity of the message. Not too much jargon, if any.
    Look forward indeed to finishing it off sometime this weekend.
  • Daniel
    The Edge of Success: 9 Building Blocks to Double Your Sales was a very well written e-book that I found to be a breath of fresh air, because it was not link after link to some clickbank affiliate.

    Congratulations.

    Sincerely, Daniel Ambrose
    owner if danielscreativeincomesite.com
    Daniel answers How can I Create an Online Income?
  • Hi Clate,
    Thank you for "The Edge". I have been exposed to all this info before but not all in one place! It smacked me in the face, so to speak, again, that my biggest down-fall is follow-up. My 2 e-commerce web-sites and the direct marketing business all have good automatic ways to tract vistors, customers and payments. My businesses are all online with the exception of part of the direct marketing business, which has auto-ship. The other 2 use shopping carts with either ECI or PayPal. I have studied the aspects of "Affliate Marketing" but have not yet had the time to impliment it beacuse I'm still working on the second e-comerce site; it's online but I haven't finished the product keywords. (Storesonline and Visible.net are the 2 companies that are helping me with my sites.) I'm still not computer savy enough yet to quicky do the marketing, which is why I engaed the help of Visible.net. (Believe it or not I didn't have my own e-mail until 2 yrs ago! 4 yrs ago I had to write down the steps to turn on a computer!! Last March I finally got my own computer and 4-in-one printer.)
    Again, Thank you for sharing "The Edge". I'm going to re-read it often for encouragement and help. Stella
  • Very Good inspirational ebook, Helpful and useful.
  • Hi clate,
    thank you for the free download "The edge"
    i was led to it by an email i subscribed to ages ago called the web pro news.
    once downloaded i read it through from start to finish and have now just come to this blog stright after reading it.

    I have not explored the rest of your site yet,so my questions may sound silly !
    i dont know how to get started.
    i am not computer savy as you can probably tell by my website www.propertygeek.piczo.com
    Piczo is the only thing i know how to work and simple email.
    this brings me to the bigest idea i have ever had and i want to share it with you.
    its not to do with property but relates to major consumer product and service that is needed in every town.
    everything you say in your book i know to be true as the big online companys marketing now proove without a doubt.i am just a 1 man band.
    i practise many of the tecniques you mention in real life face to face as everyone is a potential customer and i realize i desperately need this automated tecnology that you have, to start this new business idea.
    this idea is so big it is overwhelming me, and i realize also am going to need partners and afiliates as you mention in your book. therefore i googled web designers and picked the no 1 ranking to design my website . you seem to be the guru on automation so i would like to ask you clate, would you partner with me ? if you are at all interested i will give you the password to a dummy website i made on piczo so you can see my idea for yourself.

    knowing what you know i dont think you will be disapointed and will see the potential.
    I would realy like to hear back from you...regards jason taylor
  • Hi Clate,

    Thank for your kindness that give people the secrets to grow up their small bussiness.
    I'll try to practice the lesson from you and may be sometimes if I get success, I'll
    inform you. Once again, thank you very much...
  • Jason,

    On behalf of Clate, thank you for your kind words and partnership offer.
    As the Partnership Guy here at Infusionsoft, I don't think this is a partnership we'll be able to pursue at this time.

    Regardless, I'm confident you'll do well in your endeavors, and I wish you the best!
    Again, thanks for visiting our blog.

    Best of luck!

    -Jeff Mask
    The Partnership Guy
  • Hello Clate - The Secret to Success Part 2 (deux, dos, zwei) see below.

    Thanks for the ebook. It seems your company and mine have very similar goals. We need to talk ASAP.

    I would like to add another dimension to your "Secret of Success" that I think will change the copy people place in their marketing communications and help them become even more successful. Understanding "Be the Master of the Moment" is a great first step as people will not buy until they are ready....but...here's part 2...or should I wait a bit to tease you until the end of my post? Or, maybe I'll send you to my website to find out what the revolutionary "part 2" of the secret to success is :) OK, I give, here it is (then go visit my website). Part 2 to the Secret of Success, understand that YOU can change when a prospect is ready to buy. Make the moment NOW! Move it in if you can't make it now. The fact is you don't have to wait for them to be ready to buy if you create a buying condition to which they will say "yes!". This is not pressure sales, it's repositioning their perception of their current state from satisfied, just browsing, to "Aaugh, what am I doing! I need this new thing now!". You are doing it throughout your book, but you didn't call it out as a strategy and I think it is an important one to note. For instance, you mention the fact that the internet is here to stay and if you don't get on board, you're going to find yourself behind the eight ball. What this is doing is changing the readers mindset, it changes their "I'm satisfied with my current solution" to "Aaugh, what am I doing! I need this new thing now!".

    A prospect is in one of three states. (and I stole this from the azsalespros group which we sponsored for awhile, don't recall who wrote it otherwise I would credit them).

    1) Satisfied - not buying
    2) Dissatisfied - Open to purchasing, but not actively seeking
    3) Dissatisfied - looking for a solution.

    The prime state to find your prospect in is the second one. You become the "Happy Coincidence" or in your terms Clate, the "Master of the Moment". State #1 you won't sell them, state #3 you are one of several solutions as they are shopping and comparing. So state two is your target and this is what you call the "Master of the Moment". When will they be in state #2? That's the trick, it takes a while of waiting to finally get them when they are ready.....OR....you can move them from state #1 to state #2 by repositioning their definition of "Satisfied" such that their current solution is no longer satisfactory and viola! You now have them at the right Moment! You are now the "Master" of the "Master of the Moment". The "Moment" is yours to command. Make all moments THE Moment. This is bonus, gratis, Free!

    Thanks for the ebook Clate! There are still many items in that book I need to implement as we work to automate businesses in the printing industry. I'm glad I came across your site as we are in the process of integrating another sales and marketing solution not nearly as good as yours, hence why we need to talk. I'll call tomorrow!

    All the best!

    Sincerely,

    Alex Kollitz
    President
    ezprintsite.com
  • Inspiring efforts like this keep me pushing forward. Thanks for the e-book.
  • Dear Clate,
    I am amazed at this e-book. It is very impressive and of the highest quality and content. It is a must read for all those in business...and is on my Top 10 List. I am new to Internet Marketing and will refer to this as a valuable guide throughout my years in business. Thanks for your commitment to help others. God bless.

    Carlyn
  • Spent about 3 hours reading your e-book and it makes sense. I already implement some of these practises, but it makes me think and helps to keep me focused. Thanks BILL
  • It is a terrific e-book. I actually read the while thing - which is unusual. Whatever I've read in marketing, this provided a great deal of alignment, plus a few ideas I hadn't come across before, but most important to me is that it puts together a whole system. I been in business with real world products before - in printing, and these ideas would have helped then. I have now got my eye on the infusionsoft product as a real genuine product after this enlightening info.
  • What a fantastic book. I couldnt put it down until I read it cover to cover. Being a novice to the small buisness world I learned so much. I have come up with so many things I want to do for my buisness after reading your advise. I only wish I could afford the software but I think I need to build my client base first.
  • George Malave
    Thank you for the free download of the Edge, but whenever I clicked on the link to download it never showed up. Can you send me a link to click on so that I can get the free download. Thank you for your help and the free download anyway...
  • Your eBook was a real eye opener. I loved the lesson about funnel marketing. Now I know what I need to do to continue my online sales. Thanx...
  • kelly
    Insightful ebook! Thank you!
  • Daniel Ambrose
    The Edge of Success: 9 Building Blocks to Double Your Sales was a very well written e-book that I found to be a breath of fresh air. Mainly because it was not link after link to some clickbank affiliate. Yet they still managed to make it worthy of praise.

    Congratulations.

    Sincerely, Daniel Ambrose, owner of danielscreativeincomesite.com
  • Hi Clate,

    This is dynamite stuff - one of the best put together eBooks I've seen in a while.

    One of our projects is a web marketing course here in Cornwall, UK - if you don't mind we'll make this one of our recommended texts for businesses wanting to do better on the web - partly because of the web site section, but also because of the relevance it has to their overall business strategy.

    Keep turning out the good content - thanks!
    Regards,
    Pete Graves
    http://www.channelcomputing.co.uk/internet-mark...
  • Great e-Book! Lots of valuable information. I've looked at automating my business processes several times, but never had a more cogent explanation of the process and the benefits for doing it.

    By the way, I picked up a couple of spelling & syntax mistakes. Have you done this to test us?

    On page 23, under The Price of Lost Leads, it should be lose instead of loose...or discard the rest,. Lose is the verb and loose is an adjective. It's a common error.

    On page 30, it should be Steve IRWIN not ERWIN. He is famous Downunder, so we might know his name a bit better than you in the Northen Hemisphere. Perhaps it should mention him as the Late Steve Irwin, as he has passed away, out of respect for those who knew him.

    Spelling or syntax errors can detact from the message as they are occasions for jarring when reading.
  • Hello clate!

    Your ebook " The Edge" is a source to whom has forgotten, or didn't know about marketing!
    I like the fact, that is clear and easy to read, specially when english isn't your native language.
    Thank you very much, it's a great help.
  • Kim
    Thank you so much for The Edge To Success.I was reading some as I was printing it off andI know it will help me very much.Now due to unforseen cicumstances I have to explode my business,and I need all the info I can get.This book will be a very valuable tool for me.So again I say THANK YOU CLATE
  • Our company consists of over 25 highly skilled engineers and designers and we have extensive experience in developing websites and web-based applications. As a company, we strongly believe, that our success lies in the success of our customers, and for the same reason we have been able to serve over Some customers in last 3 years in a very satisfactorily manner, executing over 250 projects. We specialize in the design and development of Web-based software’s, and our services include Web Hosting, Designing and Maintenance of software’s, developing QA Procedures, Software Testing etc. We provide these services to all big and small-scale businesses at very reasonable rates. Our Areas of expertise, experience or skills lie in the fact that we use world-class technology to achieve our customer's goals. Our expertise in, Front end tools: - DHTML, HTML, Java Script, VBScript, Microsoft Visual Studio. Back end tools:- MS Access, MSSQL Server, ASP, PHP, MySQL Multimedia and Web Page designing:- Microsoft Photo Draw, Adobe Image Styler1.0 , Adobe Photoshop 5.5, Adobe Image Ready 2.0, Macromedia Flash 4, 3D Studio MAX R2.5, Cascading Style Sheets along with HTML and Front page. Operating Systems - Windows 95/98, Windows NT 4, Windows 2000, Linux. Web Hosting Servers: -Windows 2000, MS Access, MSSQL, MS Index Server, Site Server, Web Server. QA Procedures:- Testing Life Cycle definition (basically describing the testing life cycle like analysis, design, implementation, Maintenance etc.), Describing the standards and guidelines, Writing Master Test Plan, Testing Cases, Hardware and software requirements, Interfaces, Reviews, Testing approach like when to do Unit testing, Integration Testing, System testing, Acceptance Testing and other testing, Testing tool evaluation, etc. Software Testing:- Unit Testing, System Testing, Interface Testing, Integration Testing, Regression Testing, Functionality Testing, Acceptance Testing etc. We aim to make your web presence a fruitful experience. Our company is a web-based solutions provider involved in the development and deployment of high-end Internet and Intranet software applications. At our company an emphasis has been given to the customer satisfaction, because we firmly believe in taking utmost care of each customer's needs and catering to their demands. The company is promoted by highly experienced and qualified team of professionals that have broad global perspective, which in turn helps the company's core team analyze and meet customer's needs more thoroughly. Looking forward from your side yours JMD InfoTech India Contact as JMD InfoTech India MO: 919825892189 SANKET BAROT Home Page
  • I'm very impressed by how easy to read it is, specially the web section in which we rely heavily in our brokerage.

    I totally recommend it!
  • Awesome e-book!
    Thanks.


    Sam
  • What a great read, I have already passed it on to friends and colleagues. Containts a lot of valuable insights.

    Thanks.
  • Rudy
    Yes still waiting for E-book to arrive in e-mail please fix your email responder
  • D Cassara
    I just put in all my info (this email) and never got an email to download the book.
    Is this a scam? If so, please take my email off your list.
  • Rudy & D Cassara,

    I'm sorry if there was a delay in sending the email for you to download the ebook. Please let me know if you still have not received it and I'll send it directly over to you.

    Thanks.

    (And P.S. This is is definitely not a scam. Almost 75,000 people have downloaded The Edge of Success. I'm sure you'll enjoy it too.)
  • Chris
    About your intro

    What a joke

    Can't you hire a decent cameraman or was that supposed to make it look more real? If you want it to look real hire a cameraman who can make it look real without looking stupid.

    As far as the ebook goes - No idea! why waste time reading something from an obviously unprofessional company
  • Wow. Not sure what to say to that one. Good luck to you in business and life, Chris.
  • Clate, You should be so proud to have so many terrific comments. The businesses and entrepreneurs appreciate your sharing, sincerity, integrity and great information. How lucky we are to have this wonderful e-book at our fingertips.

    I loved reading all of the great comments. The appreciation for you and your company is palpable and deserved.

    Keep up the great work, you are an inspiration,
    Chris King
  • I hope can help me us newbie in internet marketing..
    thanks
  • Hi all .. wow a classic ebook a must read I will be sharing your sign up link far n'wide definitely a ebook to be printed out and read more than once ... excellent and beautifully put together a work of art I must say ... this phrase below seemed to jump out at me dunno why?

    What Does Master of the Moment Mean?
    This idea came from one basic marketing principle: People buy when THEY are ready to buy,
    not when you are ready to sell.

    All my best to you and your social networks
    Phillip Skinner
  • Thanks Clate, I can actually say I receive my ebook download the first time around, I guess I can considered myself luckier than a few that say they didn't receive theirs the first time around. Anyways I really hope that they do get theirs for it was worth wild to read, it had some amazing info for anyone that is interested in growing their new business, best of luck to all!

    your friend in business;
    James Allen Pauley-Barker
  • I just download the file,.I hope this e-book can help me as a newbie in the internet marketing..
    Thanks
  • Just downloaded the book. Not sure why you want me to comment "before" reading, but ok. Hopefully it helps up the sales of my Celtic art and Jewelry at http://www.celticfriendsnetwork.com. Thanks.
  • Hi,

    I received my e-mail, but was unable to download the ebook-- the page wouldn't load and my network connection would time out. Is there another way to download the book? I'm very interested in giving it a read.

    Thanks.
  • Alwyn
    Garbage, waffle and useless third party stories. Even your first few pages start with garbage stories. The author comments on the 4 of them togethere which is the author and the three founders then two or three paragraphs later the author is talking about himself and the two founders..... No substance to any of it. The World's best secret "be the master of the moment"... well done. A master of the past would be a historian and a master of the future would be.. err a weather forecaster maybe? I'm so happy I didn't pay for this tosh
  • I particuarly like the section on lifelong customers. Good Read
  • Adwido
    The excerpt by Charisse Mask hits home with me when she questioned Clate's decision to pursue the business start-up although he had a law and a business degree. My family thinks I'm crazy for pursuing my dream of Internet marketing even though I have a business degree. It certainly a valid concern, but there is nothing an entrepreneur needs more than the support of his or her closest loved ones.
  • Adwido--you're right that Charisse's story strikes a chord. We've had many, many entrepreneurs and their spouses comment about Charisse's story, which appeared in a couple of newspapers and magazines. I'm grateful she stuck with me. There were some dark, tough times when we weren't always on the same page, but we worked our way through it. You will, too. Keep the faith, man!
  • Nic
    Hello
    Great piece of work...Having spent 40 years in business and now retired, but bored, this was a good kick up the ass to remind one of the methods long forgotten for the generation of a sucessful business, .
    One small point I think you missed, the word EMPATHY, the art of putting one'self into the customers mind, if you use this the rest comes automatically.
    Carry on the good work
    Best regards.
  • Hello Clate,

    Thank you about your book,i didn't read it yet but i download it and also read the content overview and i saw how easy you put your ideas,i can't wait to read it and i will come again after i finish the book to tell you what i have learned.

    Thank you
    Eslam
  • pondman
    I filled in my information, yet never received an email w/ a link to download.
  • pondman
    I filled out the information again. I still have not received an email with a link. If this is an attempt to gain my email address I'm going to be PISSED!!!
  • Pondman,

    Sorry to hear that you haven't received the eBook. It does require that you have Adobe Reader installed. If so, you can download it directly at http://infusionmedia.s3.amazonaws.com/common/pd... .

    Let me know if you have any questions. :-)

    ~Joseph
  • Adi
    This absolutely great ebook especially for newbie like me in internet marketing. This ebook cover almost all the things you need to get started. Thanks a lot to give this ebook for free.
  • just staring it now Ill leave more feed back when its done.
  • laszlo
    Thank you for the book.
  • shabbirhazari
    Great Book, Also waiting for some more great articles and books from you.

    Thanks a lot for sharing, I also post this book details on my blogs:

    http://freebooks999.blogspot.com/
    http://freearticles999.blogspot.com/

    Best Regards,
    Shabbir Hazari

    http://www.shabbirhazari.net/
    http://www.theexperts52.tk/
  • caramba210
    NIce Book. It also works in the mexican market like www.clubdeamistades.com
  • scottbenfield
    Ive just downloaded the book and ive got really high hopes for it. Hopefully i will be posting back with lots of positive comments. Many thanks for the freebie :)
  • lawrencesmith
    Oh WOW!!!!
  • Libertyed
    Good Evening Clate from the Emerald Isle,

    Well after reviewing your video's and ebook, nothing short of brilliance.

    The ebook, hit home, and the videos, really show you, the way to double up your sales.

    I can't wait for more tutorials of marketing content to help me succeed.

    Keep you the great work, clate.

    Ed :)
  • arahimhmba
    thank you

    you can help me to comment
  • roudokita
    This is great for us. We desire this book to improve my business.

    We hope after read this book we add my knowledge how to build good sales

    Regards
    Rahmatullah Soelaiman
  • Hi htere:

    I think it has great potential for advice and help with different aspects which may clarify some problems that people may be having.

    N. C.
    http://www.heavenpeturns.com visit our site for a variety of pet cremation urns because we care about the pet owner and their pet.
  • Great insights.
    About time the integration of Sales Force Automation, CRM and eCommerce came together in a seamless solution.

    I have a couple of good friends who use this solution, and am seeing the InfusionSoft footer on ore and more market leader's communications. That, and Pat Sullivan (founder of SalesLogix and now Jigsaw Health) is a board member. Can't ask for better oversight than that.

    Best of success,
    Mark Alan Effinger
    http://www.PressReleasePivot.com
  • mikevd
    Mike van Deventer. This Book has opened doors that I didn't imagined existed. Thank you
  • I have to tell you though the fact it's free is a big plus. I probably sound bitter considering I have not read the book yet, call me a skeptic. I see the likes of Kawasaki, Le Meur, Seth to name a few getting all the limelight for things we (advertising/marketing) have been doing for years. Granted it is now being done on the Internet and that's wonderful. I guess my inquisitive nature sometimes does get the best of me. I am curious to what you can say that no one else has! I will be back to post a comment.
  • thanks for the best info
    i am growing my company
  • Jake Brown
    it's much better to actually send something when you say your going to send something...
    If I start getting a bunch of junk mail...I'll have to take a trip to az or wherever to shove something else up alongside this imaginary book
  • Greg
    Great book. I read it in one sitting and I ma applying the secret right now. Soon I should be making fast money. Thank you for the thorough treatment. Keep up the good work. Vote Republican.
  • marysiadek
    The PDF file "The Edge of Success: 9 Building Blocks to Double Your Sales" did not download, so my comment is rather negative at this time!
  • sheilaclark
    This website sucks. It says they offer a free book. But the turth is it doesn't unless you can figure out the secret to downloading the free book.
  • Just downloaded the book and I look forward to reading it. The comments left here promote it well; I hope it lives up to them. I'll pop back in a few days to say what I thought about it.
  • Well basic on number of years of seccessful business experience and months after months of research. I have done my very best to make sure that will take you throught every step of starting and running your own Internet reseller business and tell you everything you need to know.
  • johnnytierney
    Thanks for this Free downloads of the Edge, that will help me to keep ahead of the Competition & improve my business... Jt, Ireland.
  • lucaaleodor
    This ebook really helped me learn new ways for reaching my goal of "1 million in 1 year working online"! I recommend it as a must for all the Internet Marketers, especially becuase Infusionsoft is used nowadays by all the big names in our industry (Kern, Filsaime, Reese, Comm, etc).

    Thanks a lot!

    Luca
    www.1Million1Year.net
  • abhishekbali
    This book has really create waves , it is a very knowledgeable thing. Every Business owner or sales representative should read it.

    Regards
    Abhishek Bali
    technoport solutions
  • NB
    Adobe reports the file is damaged and cannot be repaired when I try to open it.
  • cmsantos
    Thanks for this ebook. You have given me another great tool to use, I will certainly be using the tips written here. Just another great addition to my arsenal of web tools. thanks
  • So informative and useful. I have been through some tough times myself and having an example of your perseverance like this is very motivating. Thanks a lot!
  • David
    It's rubbish... the download links dont work.... sack the IT guys...
  • S. Hulsker
    Hello,
    I filled the form in, but dit not receive the email with the link to the ebook.
    Can you send me the link please?

    Tnx, Simone
  • This has helped me make constructive changes to my site, gameoverload.co.nr
  • please evaluate my blog and keep your comment there, thanks
  • Sir I am going to download your copy. Thank you for giving us the great offer.
  • Phenomenal, yet easy to understand marketing concepts! Why aren't more small businesses using these building blocks? I just started my online business, and these pointers may be just what I need to recoup my capital more quickly, and be on the way to clear profits. Thanks Infusionsoft!
  • Great eBook! Business success is not necessarily about working harder, rather by working smarter!

    I shall definitely put this into practise
  • jokomuktiharto
    Thank you for open and honest about your own sales and begin the journey. You gave us hope and vision for us. Because described succinctly and to the point. This is a valuable opportunity for every business owner, entrepreneur or marketing professional to perform rapid checks on the business and marketing strategies. "The Edge" provides clarity to the small business owners. Serve as easy to follow roadmap for small business success. Fantastic! Many great ideas! I was engaged throughout this book! I think the point that most support is about making your customer feel like a valued friend.

    StorageSolution
  • CAMortgageGuy
    Thanks so much for the useful information!
  • I recently had the opportunity to visit Delhi india. This is Capital of India country.I feel fortunate to have been one of the less than 8,00,000 people who visit each year. And if you’re still wondering where the Delhi is, I’ve got your answer at
    http://www.hotels-delhitourism.com

    Although I ended up with an unexpected souvenir (I broke my ankle hiking), I learned this country is very committed to sustainability. The constitution mandates that a large portion of the country remain monuments, tourists must travel with a guide, and prices are set to give tourism companies a reasonable living.

    Thanks to Subrato and Rajeev of Bridge to Delhi, Rajasthan, Agra http://www.indianmemoirz.com for showing us the best of India Tour Packages and providing lots of unique experiences .

    If you’re interested in your own trip to India or the unique approach that the Indians are taking to tourism development, you can read more in my latest news about India tours at http://www.indianmemoirz.com/tour-booking-tours...

    Thank you
    Ashiken Smith
  • ashiken
    I recently had the opportunity to visit Delhi india. This is Capital of India country.I feel fortunate to have been one of the less than 8,00,000 people who visit each year. And if you’re still wondering where the Delhi is, I’ve got your answer at
    http://www.hotels-delhitourism.com

    Although I ended up with an unexpected souvenir (I broke my ankle hiking), I learned this country is very committed to sustainability. The constitution mandates that a large portion of the country remain monuments, tourists must travel with a guide, and prices are set to give tourism companies a reasonable living.

    Thanks to Subrato and Rajeev of Bridge to Delhi, Rajasthan, Agra http://www.indianmemoirz.com for showing us the best of India Tour Packages and providing lots of unique experiences .

    If you’re interested in your own trip to India or the unique approach that the Indians are taking to tourism development, you can read more in my latest news about India tours at http://www.indianmemoirz.com/tour-booking-tours...

    Thank you
    Ashiken Smith
  • Summer1965
    I just want to say thank-you for emailing the book once i have finished reading ill be back to leave another comment Regards,Bert.
  • Iam running a small web design firm, eDOTS web technology.. After reading your "THE EDGE of success" Iam very much confident that my small firm will become a Leading web design firm soon. Thanks for sharing those "sharp edges" for a successful business
  • Fred Zaretzki
    I have only read about a quarter of the PDF and must say it is very interesting.
    Look forward to enjoying the rest.
  • Wow I have been in IM for 3 years now and I admit I a chronic information junkie, and when a product is high quality I feel I have to share my thoughts. You always have to look to improve your business model and consistently learn new techniques to help you reach that goal. This will help you learn to improve your bottom line a must read imo.
  • I have just downloaded the book and read the first few pages. I have a feeling that this is like finding a gold mine since I am still relatively new to the online market family. Thanks for sharing.
  • Thanks for this wonderful book ..Now get back to very interesting reading :)
  • Thanks for this wonderful book ..Now get back to very interesting reading :)
  • Thanks for the book - great info and reminders!
  • Great book. Must take time to finnish reading.
  • mattwhiplash
    I have just started and had to say thank you. Ideas implemented have already made a difference!
    I will recommend this to my colleagues for sure!

    Matt
  • Ah, yes, it's always good to come across useful information that can help fine-tune one's salesmanship skills. Bringing happy customers back again and again is certainly an important one. I'm looking forward to how "The Edge" will inform me on that.
  • w11114m
    What a great book... It's inspired me a a lot. Thank you for sharing me this knowledge.
  • w11114m
    What a great book.. It's very inspired me and changed my mind in concept of marketing and sales... Thank you for sharing me this knowledge.....
  • I did not get my copy... sad day.
  • I have submit all the requirement to get your 9 secret ebook.. but when I check my inbox, there is none email from you.

    why?
  • Ginda,

    The eBook is sent to you via email in a link automatically. You would need to have Adobe Reader to download and read The Edge.
  • R. U. Sure
    It is definitely worth the price I paid for it.
  • ablah
    The e-book was outstanding it has a lot of important information in it and every small business owner should read it. I love it and will read it again and use as much information from it as i can. Thanks for your all hard work and for sharing it.
  • brentsign
    Your PDF has two errors in it. The First: Cannot extract the embedded font 'KZSRLH+Verdana-Bold'. Some characters may not display or print correctly.

    The Second: A drawing error occurred.

    The last page had text on it - the rest were blank.

    Bummer.
  • What a great resource for marketing and growing your business, "The Edge" ebook has world class information for all entrepreneurs. Way to go Infusion! I know that I will be reviewing this over and over throughout the year. Don Weyant Founder/Achievement Radio Network
  • Gary
    I just tried to get the book and the system did not sen dme a download email
  • Walter
    Hello Clate,
    I just downloaded your ebook, I've only taken the time to skim through the material, but what I've seen so far is very impressive. Good job on the ebook, and much success with your business.
  • Debra
    Tried to get the doc twice - no success...
  • This looks great. As company that sells internet marketing services, it would be nice to have a solution of my own. InfusionSoft appears to enable its end users to market through active and passive avenues. But most importantly, it enables business owners to focus on running their business and increasing their ROI.
  • johnpringle
    I read your E-book and it has opened my eye's to alot of things I haven't thought of before and now I have some heavy duty thinking to do because I was relating to a lot of things you talked about in your E-book. Thank you for the opportunity to read it for free.
  • Tried to download and error appeared..

    File is damaged and could not be repaired?

    Don't know if Its just me or not?
  • Try it again. The download worked fine for me.
  • Will try again when I get home...

    Thanks
  • I can not down load the pdf is there something wrong with it it says that it is damaged.
  • dpminusa
    http://www.tbwe.com./ an interesting quirk. Try this URL. (Note the DOT before the /)

    Inspirational, lots of experiential advice. In my travels there is a "the rest of the story" to consider also depending on the technology level of your product, the culture you sell into, and the prevailing economic climate.

    We plan to try the ideas to tweak what we do now.

    Thanks for the work that went into the eBook.
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