Yesterday, we were thrilled about an exciting Webinar with Squarespace where we’d share the best practices in building effective landing pages. After practicing and running tests for hours before, we went live on the Webinar only to find out the Internet caused a great pain for many of our attendees. We apologize about that.
We’re no different from anyone else who uses technology to meet their needs. We’ve completed many successful Webinars for sales, marketing and partner related content in the past, so we didn’t expect problems to happen for our attendees this time. Oh, we were mistaken, Murphy’s Law didn’t forget us!
Beyond the scope of flaming comments, we were shocked by the upsetting experience attendees endured when they simply wanted to learn more about Infusionsoft, Squarespace and the essentials in building an effective landing page. We believe an unusual amount of lag and moments of limited bandwidth caused the problems we experienced when switching hosts of the Webinar.
We had to make the call to abbreviate the Webinar in favor of a few videos authored to present the concepts that we intended to cover. We respect the viewer’s time and wouldn’t want to put them through that again. Right now, we’re putting on the finishing touches on the videos so you can enjoy them. Expect a killer entry on landing pages in a bit.
We say that technology will get you because it will. It’s only a matter of time until you hit a breaking point where you can’t serve your customers when they need you the most. It’s a matter of survival, survival of your brand and reputation. So how much is your brand and reputation worth? It’s wise to invest in a proven technology solution, test the application and listen to feedback from your audience to gauge its effectiveness.
We learned many lessons from our Webinar experience. Going forward, we’ll be sure to host the Webinar ourselves and minimize intensive screen-sharing, lower the resolution so it has high performance, and dedicate additional resources to field questions and feedback from the audience. In no way does this reflect the quality or delivery of products and services of Squarespace, iLinc or ourselves — at least I hope so. 
We thank you for your understanding and hope to see you on future Webinars.
[Image credit: Andrea in Amsterdam on Flickr]
Joe,
The webinar did have it’s problems at certain points, but in my opinion did not detract from the message,
Which is this: “Infusionsoft can help make your business grow, and provide more time for the business owner.”
To that end you are evaluating technologies that are aligned with that objective. “SquareSpace”… fits that criteria very well.
I personally went to their website prior to the webinar to get a hands on feel for their system… and I must say that it is quite good. I work with 7 different Affiliate Programs, so the ability to quickly change the look and feel of landing pages is important. I currently use html…. I can see a fit for their product.
I only just started using Infusionsoft… and I am slowly moving over to it full time….. I am currently only 20% of the way there… It has been exceptionally good for me to do this process myself….
Keep being a “Conduit” for technologies you believe can help make our lives easier…
Putting on seminars myself on the road for many years… I have become a personal friend of Mr. Murphy…. I call him Mr. now… he seems to be easier on me since I started using that title… :- )
Only one big suggestion….. If there can be any way for iLINC to have both Audio and Live Webinar… it would truly make your lives easier…
I have been on several of these and the chat side of things always has the issue…. “Where’s the Sound?” I guess instructions are not made for reading….
I also felt for you guys… some of the comments were quite harsh.. We are supposed to be in the Business of Building Relationships.. sometimes we forget that things like this happen…
Mr. Murphy told me once his sole purpose in life is to provide a platform for people to “Turn problems from “moments of pain” into true “Moments of Magic”…
If we can do that, we have converted a “Client” into a “Life Long Friend”….
Clients purchase products… “friends recommend you to other friends”
Thank you…
Kevin Barrett