Our re-branding initiative has created quite a stir. One of my all-time favorite bloggers, Paul Greenberg, called us out in a recent blog post. You can see my reply on his blog. Suffice it to say, our focus is on entrepreneurs and small businesses and what they need to efficiently GROW their businesses, regardless of what the market calls our software.
As I said in my reply to Paul, I think eMarketing software more accurately describes the marketing automation software we provide to help small businesses grow fast. Simply put, eMarketing software is automated, integrated marketing and sales. And I think automated, integrated marketing and sales (or eMarketing software as we say) is the future of small business. Whatever it’s called, I think Paul and I agree on the fact that automated, integrated marketing and sales is the future of small business.
In CRM Magazine, writer Marshall Lager’s coverage of our re-branding pointed out that Aberdeen Group’s research bodes well for our focus on marketing automation. Lager said:
Infusionsoft may be tapping into emerging market demand. According to research from Aberdeen Group, “the average small business does not have the luxury of many disparate solutions due to budget and resource constraints, but…they are aware of the benefits of these technologies.” In fact, Aberdeen says, 76 percent of small businesses — which the research firm defines as having annual revenues of less than $10 million — do not currently use marketing automation solutions, but 66 percent are planning to implement them over the next 2 years. Aberdeen also suggests that all organizations are “starting to assess the strategic value of integration between sales and marketing technologies.”
Hmmm… “The strategic value of integration between sales and marketing technologies” ??? Sounds like eMarketing to me. 
