Not too long ago, I shared our planning methodology with you about Infusionsoft. I talked about our Strategic Intent, Primary Objective, Strategies, Annual Priorities, Quarterly Tactical Operating Priorities (TOPs) and SMARTs. I decided to take a moment to tell you about how this planning methodology plays out at Infusionsoft and tell you about the progress we’re making on our plan.
So, our Strategic Intent is “To become the leading marketing automation software for small businesses.” It’s a big goal, I know. Our Primary Objective, which is the quantification of accomplishing the Strategic Intent is to get a million subscribers, 250,000 customer accounts and 50,000 of those whom doubled their sales.
I’m sure you probably have heard about our Double Your Sales Guarantee. For us, the Double Your Sales promise helps us serve the customer, put our money where our mouth is and keep score, so to speak, on how we’re doing.It’s really exciting to see our products actually double the sales of entrepreneurs.
We’ve got over 12,000 subscribers, about 2,500 customers and about 500 of them have doubled their sales since using the software. Not bad, considering we only had 1,000 customers at the beginning of last year. But, we’ve still got a long way to go. We’re really just getting started.
Having that said, I’d like to share with you our 2009 Annual Priorities at Infusionsoft:
- Launch the Double Your Sales Club, Coaching program and Guarantee
- Heed the voice of the customer
- Achieve email excellence
- Get profitable
- Build the Infusionsoft Family
- Enable self-service for our customers
Next week, I’ll give you an update on how we’re doing with each of these priorities. I appreciate your interest and support. The team here is committed to delivering great service to all our customers.
I would love to hear what you’re interested in learning more about our company. Feel free to drop me a note in the comments.
