Almost five years ago, Clate Mask (our CEO & Co-Founder) took me to a Suns game and convinced me to leave San Diego to join Infusionsoft, headquartered in Arizona. I agreed, and Infusionsoft continues to exceed my wildest expectations. But, he did fail to mention a few things…
- It’s not just hot here… it regularly hits 117 degrees and stays there. Even at night, it’s still 105 degrees or more!
- We have monsoons!? (I thought those only happened in India!)
- Scorpions are as common as bugs. (I quickly learned you can hunt scorpions using a black light.)
Despite the blistering heat, monsoons and scorpions, Infusionsoft has grown at an amazing pace and I’m honored to be a part of it.
Just recently, we decided as an executive team to form a new department called “Business Development.”
Why? Because partnerships are absolutely central to the success of Infusionsoft and our customers. (We have more info in our press release.)
When Clate approached me to consider heading up the new department, I had major hesitations as the acting VP of Marketing. I had major initiatives underway around social media, brand building, demand generation, and PR. But, my concerns disappeared when we promoted Tyler Garns, previously our Director of Marketing, to Vice President of Marketing. Those of you that know Tyler, have seen him present at many of our events (Revolution Tour, InfusionCon, Fix Your Follow-up Fiesta, Webinars, etc) know exactly what I’m talking about. I’m extremely excited to pass the reigns to Tyler and watch him guide Infusionsoft’s marketing efforts.
I’m even more excited for what the new department means for our partners and customers. I have a lot of passion around partnerships and finding ways to create quick, sustainable value. The early days of Infusionsoft were filled with a lot of partnership building and business development. It feels good to get back to our roots in working with partners. As a new department, I’m sure we’ll run into a few “monsoons” and “scorpions” as we figure things out. Fortunately, this time around we have an entire department dedicated to help make great things happen!
If you are an existing Infusionsoft partner, I look forward to enhancing our relationship. If you’re interested in checking out partnership opportunities with us, here’s the place to start: http://www.infusionsoft.com/partner-programs.
–Dave
P.S. If you want to chat at a strategic level, shoot me an email or connect with me on LinkedIn.
