Starting today, our company will make a big step for entrepreneurs. It’s a big step, but the right step. Effective today, new customers to Infusionsoft no longer need to pay the required setup and activation fee and they can use our software risk-free for 15 days in a trial. I firmly believe these are the right changes we needed that will help us fulfill on our mission to become the leading marketing software entrepreneurs choose to run their small business.
I want to provide some insight into why we’ve made these changes – for the better.
For the past few years, our team has collectively worked on making our software easier to use. To be frank, our software wasn’t easy enough… until recently. It was in our customers’ best interest to be guided through implementation process. We did this at an expense of taking on new entrepreneurs, because our required setup packages were an obstacle. We talked with a ton of entrepreneurs out there who were fighting the good fight and simply couldn’t afford our solution.
Not too long ago, we broke the one-size-fits-all mentality and offered a variety of editions of our software which meet the needs of small businesses: Basic, Deluxe and Professional. Those included an array of unique features, capacities and limits for different prices. In light of this (risky) move, we were met with great success as plenty of new users chose us to grow their business.
Okay, so I think you get the idea – we’re out to revolutionize the world of small business with our software. The initial setup cost was prohibitive to accomplishing our mission and we’ve listened to what our customers have said as well. I’m very excited about these changes and this marks an important day for our company.
We’ve also wanted to put our money where our mouth is with the launch of the Double Your Sales Club program earlier this year. It’s been a hit and many entrepreneurs have affirmed our promise that we have doubled their sales with our software. Along with that came our Double Your Sales Guarantee – which is a bona-fide way of promising our software would work. We’ve also updated that in light of our new service offering. Vice president of Marketing, Dave Lee, posted an update as to the Double Your Sales Guarantee that we offer in addition to a host of new feedback.
I’m sure you have many questions for me as well as others here at the company. I’ll see if I can address a few of them for you today:
Q: What changed?
A: We no longer require our customers to purchase a setup package, eliminating the upfront financial hurdle. We also offer a free trial to new customers.
Q: Why?
A: Our customers told us to. And it was the right time. Our software has reached the point where people can set themselves up without requiring hands-on training. (We’re also adding a ton of new features to make it even cooler, so stay tuned).
Q: I’m a customer, how am I affected?
A: As a loyal Infusionsoft customer, you are ‘grandfathered’ in at your current price with the same benefits, service, and features you’ve been using. You don’t have to do anything. We got you covered. If you have more specific questions about your account, contact us.
Q: I’ve been interested in Infusionsoft for a while, how can I take the red pill?
A: To try Infusionsoft out, simply visit http://www.infusionsoft.com/ to get started. That will get you going on our Basic edition and you can upgrade anytime.
Q: If I need help to migrate my business into Infusionsoft, can I get it?
A: In addition to our amazing support team, customers can also optionally purchase various consulting services to help them get up and running fast. To see more, visit the website for details.
Q: Do you still offer the Double Your Sales Guarantee?
A: Yes, we put our money where our mouth is: When you use Infusionsoft to fix your follow-up, you will double your sales. If after a year, you haven’t doubled your sales and you’re not satisfied with the progress you’re making, you can cancel and we’ll refund you half of your first year’s subscription. If you’re already a customer with a Double Your Sales Guarantee, your terms are still active. Dave Lee will provide an update this week with plenty of details about it.
As you can tell, we’re all very excited to help entrepreneurs nationwide take advantage of our software. If you considered using us before, but haven’t made the jump due to the price, now may be the time to reconsider. I’m sure that after trying our software free, you’ll get a better idea of what we have going on. Who knows, it might even be a perfect match for your business.
If you have questions or comments, go ahead and let me know below. I appreciate your feedback in advance and will keep you privy of any updates here on the blog.
UPDATE: The press release about these changes is available on our site, Infusionsoft Unveils New Business Model After Record Growth to Bring Award-Winning Marketing and Sales Software to Mass Market.
