Small business technology is constantly changing and improving. Here are the latest posts on small business technology, trends and even gadgets.
With yesterday’s news of Constant Contact acquiring contact management software provider Bantam Live, I thought I’d share our take on what this means for small businesses. We appreciate what Constant Contact has done. Their software introduces beginners to basic email marketing. They’ve helped teach thousands of small businesses to use the email channel simply to market their products and services. (more…)
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I love to discover new ways of thinking. For years I have balanced three tradeoffs in software development: Fast, Cheap and Good. Pick only two of the following:
Posted In: Technology
Have you ever wanted to delete what a critic has written about your brand on the web? If so, I aim to share a compelling reason why criticism is healthy for a business online and how you can deflect damaging remarks and to better serve customers. Consider how Egyptian President Hosni Mubarak has arbitrarily severed all access to the Internet from the people. (more…)
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If you’ve been keeping up on news from your favorite regulatory agency, the Federal Trade Commission (FTC), you’ll know that a topic they are thinking about is Behavioral Advertising. Some people have asked us to chime in and try to simplify what this may or may not mean for small businesses and entrepreneurs.
We don’t like to take bias in matters like this because there are valid arguments on both sides of the table, so we’ll try to lay it out for you and let you decide. I hope that this will clear up some of the confusion on this sticky situation. (more…)
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We’ve all heard it before, but it’s more crucial than ever. A complex password, meaning one that is difficult to guess, lengthy to crack, and one that changes routinely is prudent to making sure your data doesn’t get into the wrong hands. This weekend, one of the largest publishers of news and editorial, Gawker, was hacked and a hair-raising discovery on how people use passwords was uncovered. (more…)
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Is your website the lead-generation engine it’s supposed to be? Most small business owners would answer “no.” If you’re in that camp, there’s a good chance you’re missing the most important website ingredient: A clear and compelling web form. (more…)
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I wanted to take a moment and let you know about a controversial tool that enables more people to (more) easily access other people’s online accounts and activity. The concept isn’t brand new, but the way it’s easily accessible, you’ll want to take additional steps to keep your online activity away from prying eyes. (more…)
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