February 2, 2012 | by Marc Chesley
I’m proud to share an update about a recent advancement to our email infrastructure. We now adopt a new technology called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance.” It is a new and emerging email authentication protocol which helps both email senders and receivers prevent against domain spoofing and phishing.
DMARC provides a method for receivers to identify and take action against spoofing attempts, by utilizing the already widely-adopted authentication protocols of DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). Since this new DMARC protocol does not require any new technologies (just requires DNS record updates) it makes this a promising tool to become widely adopted by both email senders and receivers. (more…)
January 20, 2012 | by Joseph Manna
Now’s the time for spring cleaning and technology is no exception. In partnership with the Arizona Technology Council and Westech Recyclers, our office is one of the locations that you can conveniently drop off any retired tech gadgets for Technology Recycling Day. The donations will be refurbished and reused or safely recycled in a responsible and environmentally-friendly manner. (more…)
December 22, 2011 | by Joseph Manna
Since the creation of the Internet, marketers have fallen in love with landing pages simply because they convert traffic into leads. However, not all landing pages are created equal, so I wanted to share helpful tips for your next landing page. (more…)
October 31, 2011 | by Joseph Manna
QR Codes are hot amongst the marketing community, but it feels like many marketers who implement QR codes skipped the chapter on how they actually work. Knowing how QR Codes work and how people (like you and I) use them will help you implement them successfully. (more…)
October 21, 2011 | by Guest Blogger
Quick Response (QR) codes and Microsoft Tags have soared in popularity among businesses. I was driving around the other day and saw one on the side of a bus advertising home-cleaning services!
With more people armed with smartphones than ever before, they enable an offline audience to immediately take action wherever they are — without memorizing (and forgetting) web addresses. (more…)
July 29, 2011 | by Sara Arnold
Before we launched our new website three weeks ago, our sales guys and gals often heard comments like, “Ok, I’ve been through your site, but I’m not really sure what Infusionsoft is.” So when our creative team began planning the new site a few months ago, this comment became the challenge: How do we tell our story clearly and succinctly? (more…)
June 27, 2011 | by Joseph Manna
Search Engine Optimization is always a moving target, and Google’s recent ‘Panda’ update is no exception. Many small businesses probably utilize their blog, landing pages and of course their corporate websites, so understanding this update is necessary if you want to remain visible across the organic search results. (more…)
