Small Business
Small business articles that matter and resonate with Infusionsoft.
Interesting Stats on B2B Marketing & Sales
This morning, I saw an interesting chart published by MarketingSherpa on the topic of B2B marketing and sales practices. I couldn’t help but think how Infusionsoft delivers on all of them in one solution — and how many B2B businesses are missing out. It’s funny because we sometimes take our features for granted, but it’s [...]
Are Your Continuity Programs in Compliance with the FTC?
Recently, Jarrod Morris from Marketing Mavens, tipped me off about an important regulatory change that may impact the way you do business. Specifically, the Federal Trade Commission (FTC) has a series of guidelines on how negative-option marketing, “forced continuity programs” and similar methods are marketed to consumers. I’ll share what you should know about negative-option [...]
9 Helpful Small Business Organizations You Need to Know (Updated)
Where there’s a united interest in a cause, there’s a community for it. Small businesses are no stranger to community and there are many organizations available today that help entrepreneurs connect, become noticed and learn valuable insight from peers. These organizations have their roots in small business and if you’re not aware of them already, [...]
The Mountain Man Method for Writing Copy
Last month, during InfusionCon, I noticed one of the road blocks that inhibits many entrepreneurs from using email marketing effectively is writing copy. In under 10 minutes, I will uncover a great method to write effective emails for your business. This copywriting method is applicable to all kinds of businesses and I want you to [...]
Infusionsoft is a Finalist for a Bizzie Award!
Infusionsoft is a finalist in the Bizmore Bizzie Awards in the “Best Web Application/Tool for Small Business.” This comes with great pride as we’re in the same category as the popular event planning service, Eventbrite, and the viral data storage service, Dropbox. They are both awesome apps and very useful for small business owners.
Staying True to Your Customer
Last week, I had an email exchange with a customer, Alex Charfen. At first, I didn’t think the exchange was terribly special, but then he tweeted and wrote to me, “Clate I am more impressed by this email than with any communication I have received from a vendor in a long time.” What did I [...]
Our Secret to Getting Funded – and How it Can Help You Grow
“While many entrepreneurs dream of raising capital from the outset, the reality is that most startups must be bootstrapped long before an angel investor or venture capital firm will give them the time of day….” That’s the beginning of my latest post on VentureBeat, titled “Our Secret to Getting Funding.”
