Marketing Automation

Marketing Automation is all about the seamless operation of activities for prospects and customers. Here are our latest updates on automating your marketing processes.

Mission Possible: Marketing Automation Helps PrinterBees Build a Colony of Loyal Customers [Part 1]

November 16, 2011 | by Laura Collins

PrinterBees is a full-service online printing company. The company’s Queen Bee, Nadine Larder, founded PrinterBees because she wanted to provide small businesses with affordable, high quality printing services.

As part of Infusionsoft’s latest blog series, Marketing Automation: Mission Possible, I’ll be taking a close look at how small businesses like PrinterBees use Infusionsoft to increase the productivity of their sales and customer service processes. Larder recently shared with me how her team of five employees uses Infusionsoft to wow prospects so they become loyal customers. (more…)

 

Local Dentist Automates Prospect Follow-Up

October 13, 2011 | by Laura Collins

Lifestyle Dental, based in Preston Lancashire, England, is the passion of Dr. Nadim Majid. The practice has been open for three years. In this post, I’ll show you how this small business leveraged marketing automation software to get more patients in the door. It’s easier than you might expect and it didn’t require Novocain. (more…)

 

Marketing Automation: Mission Possible!

October 12, 2011 | by Laura Collins

There are tens of thousands of small businesses around the world leveraging marketing automation in powerful ways. Despite small business being the fastest-growing segment of the industry, there’s still this misconception that marketing automation requires the user have a lot of technical skills. This simply isn’t true. (more…)

 

5 Common Myths about Marketing Automation, Busted!

September 2, 2011 | by Joseph Manna

Ask people what they think of marketing automation and you’ll hear many answers, even misconceptions and urban legends. We want to help small business owners understand marketing automation by addressing popular myths about it. (more…)

 

Blurring The Lines Between B2B and B2C Marketing

August 26, 2011 | by Tyler Garns

Marketing automation is heating up. In fact, the topic is on fire! For a while the discussion has been sheltered within the walls of marketing automation software vendors and marketers at large corporations. Now, the conversation has expanded to Internet marketers, consumers, small businesses, and tech media. (more…)

 

20 Reasons Why Marketing Automation Helps Small Businesses

July 29, 2011 | by Laura Collins

It’s pretty evident that marketing automation is here to stay. The $325 million industry is on the rise and it’s exciting to be on the frontlines of this emerging category.

What’s also exciting is that the small business sector leads the industry in number of marketing automation implementations. With 7,000 customer implementations under our belt, Infusionsoft has learned a thing or two about why small businesses marketing on the web are so eager to integrate all their systems into one marketing automation platform. (more…)

 

Marketing Automation Success Story: Piranha Marketing Increases Sales 25%

July 21, 2011 | by Laura Collins

Joe Polish founded Piranha Marketing so he could help small business carpet cleaners succeed by teaching them proven marketing strategies. The business has quickly become a recognized leader, growing its staff to 25 employees. (more…)