Marketing Automation

Marketing Automation is all about the seamless operation of activities for prospects and customers. Here are our latest updates on automating your marketing processes.

Why Pam Slim Chooses Infusionsoft [Customer Highlight]

February 2, 2012 | by Joseph Manna

As a new feature on our blog, we’ll highlight our best, brightest and coolest business owners and entrepreneurs who choose Infusionsoft for their sales and marketing software. Pam Slim is one such entrepreneur who benefits from choosing Infusionsoft so she can scale her business, get ‘out of the weeds’ and leverage automation to provide personalized experiences for her current and prospective clients. (more…)

 

Infusionsoft is Much More than ‘Marketing Automation’

January 26, 2012 | by Richard Tripp

You probably know that Infusionsoft is the world’s largest provider of marketing automation tools for small businesses. We have more than 8000 small businesses using our marketing automation systems today, and that number is growing by hundreds and hundreds of small businesses every month.

Did you know that Infusionsoft is also the leading provider of lead generation and CRM software for small businesses? (more…)

 

Infusionsoft Named One of the Most Popular Marketing Automation Solutions

December 15, 2011 | by Joseph Manna

Capterra, a leading business software directory for buyers, recently named Infusionsoft as one of the most popular marketing automation solutions available today. In an infographic they released, they considered the number of customers, users, revenue, inbound demand and website rankings to determine the popularity. (more…)

 

Marketing Automation & Inbound Marketing Can Get Along

December 9, 2011 | by Joseph Manna

There’s a lot of talk about marketing automation and inbound marketing lately. Our Chief Marketing Officer, Greg Head, explains how both technologies work together toward the common good for the business. Unlike oil and water, these technologies can behave together and help business owners market more effectively and efficiently to their prospects and customers.  (more…)

 

Mission Possible: Marketing Automation Helps Printer Bees Build a Colony of Loyal Customers [Part 2]

November 23, 2011 | by Laura Collins

Recently, I shared how Infusionsoft customer Printer Bees increased the productivity of their lead capture and follow-up activities using Infusionsoft’s sales and marketing software. Now, I will explain how they use personalized and automated follow up to wow their prospects and customers. (more…)

 

Mission Possible: Marketing Automation Helps PrinterBees Build a Colony of Loyal Customers [Part 1]

November 16, 2011 | by Laura Collins

PrinterBees is a full-service online printing company. The company’s Queen Bee, Nadine Larder, founded PrinterBees because she wanted to provide small businesses with affordable, high quality printing services.

As part of Infusionsoft’s latest blog series, Marketing Automation: Mission Possible, I’ll be taking a close look at how small businesses like PrinterBees use Infusionsoft to increase the productivity of their sales and customer service processes. Larder recently shared with me how her team of five employees uses Infusionsoft to wow prospects so they become loyal customers. (more…)

 

Local Dentist Automates Prospect Follow-Up

October 13, 2011 | by Laura Collins

Lifestyle Dental, based in Preston Lancashire, England, is the passion of Dr. Nadim Majid. The practice has been open for three years. In this post, I’ll show you how this small business leveraged marketing automation software to get more patients in the door. It’s easier than you might expect and it didn’t require Novocain. (more…)