Marketing and Sales Strategies
Strategic and tactical marketing and sales strategies for small businesses and entrepreneurs.
Does Your Marketing Software Please the Wrong People?
Marketing thought-leader, Seth Godin, published a great entry on his blog about trying to please the wrong people. His thoughts are that marketing campaigns that fail are ones that please the wrong people – we agree. To take it a step further, I ask you if your marketing software pleases the right people.
7 Uncommon Free Tools For Marketers
The key to effective marketing is to create a “message to market match.” This requires you know and understand a lot about your market. It used to be difficult and very expensive to get that data. Now, the data you need to be effective is readily available through some great, free tools. If you’re trying [...]
Marketing Integrity & Authenticity
Yesterday we launched an entirely new website. It’s been in the works for months. We’re super excited to launch not only a new website, but the concept of Email Marketing 2.0. But, our excitement for the website launch was a little bit softened when a few faithful followers on Twitter commented that our website looked similar [...]
Hunting or Harvesting, Part 2.
After years of working with entrepreneurs and small businesses, I am frequently asked the same questions: What is the difference between hunting and harvesting leads? How can I improve my business growth? What should I do to take the concept harvesting and apply it to my strategy? I address those questions and others in a [...]
11 Unforgettable Marketing Moments from 2009
Many important marketing moments happened in 2009. From inaugurating a new president to staring a treacherous economy in the face, it’s important to look back and give credit to the things in 2009 that helped change the word ‘marketing’ forever, especially those pioneered by small businesses in an effort to keep the economy going.
Are You Neglecting Your Repeat Customers?
For a number of companies, marketing activities strongly focus on lead-generation to attract customers. We know this activity is often necessary to grow a business; however, this can be a turn-off for existing customers who would like to become repeat customers.
I’ll describe how you could take advantage of this in your business. You could be [...]
Surfing Lesson 3 of 3: Stay In The Pocket
So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers learn to use this part of [...]
