In an email deliverability study published by ReturnPath, it was discovered that only 81 percent of messages actually reach the inbox sent by commercial email senders. This means that approximately 2 out of 10 messages either land in the spam folder or go missing. While this statistic remains an industry average, there are several tips to help your messages reach the inbox regularly. (more…)
Posted In: Email Marketing Tips
Recently, I received a rather untimely message from AutoZone, a nationwide retailer of automotive parts. It got me thinking about how businesses should follow up with their old contacts. I want to break down this example to see what could be improved and deliver advice for next time you follow up with neglected contacts. (more…)
Posted In: Email Marketing Tips
Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales.
As a marketer, it’s your job to generate leads, educate leads and have them primed to purchase. When they purchase, they should be familiar with the solution you offer, the value you provide and what makes you unique from others. From what I discussed earlier about inbound marketing trends, leads aren’t the same and must be segmented. These seven email marketing campaigns are your chance to shine!
Posted In: Email Marketing Tips
For the past couple of months, I’ve dug around in the data regarding Infusionsoft’s email performance. Infusionsoft sends nearly 60 million emails on behalf of our clients every week with an average deliverability rate of 99.5%. I’ve been looking at open rates, click through rates, spam complaint rates, and more to uncover trends that we can share with everyone.
In this post, I’ll share examples in email performance between two businesses in the same industry. They have two unique styles of following up with their leads along with two very different results. (more…)
Posted In: Email Marketing Tips
Some marketing thought leaders and pundits out there claim that email marketing is dying. Some have even claimed that it’s already dead. I’d argue the opposite. In fact, I think these people are being contrarian merely to get publicity about the latest social media craze or the hottest new tool they might be pushing.
The facts show overwhelmingly that email marketing is alive and well, and extremely beneficial for business. Let’s review some of these facts. (more…)
Posted In: Email Marketing Tips
When it comes to ‘email’, I am fortunately cursed with knowledge. Often postmasters work in the day-to-day of email and all that entails it. We sometimes forget that not everyone knows what SMTP stands for, what significance port 25 has, what a 250 exit status means, or what exactly is a spam complaint and how spam complaints work.
I’m going to to shed a little light on spam complaints to help you better understand what really happens when a recipient decides to click ‘Report Spam’ within their email client. (more…)
Posted In: Email Marketing Tips
“Permission-based opt-in” has become a buzzword amongst the email sending and marketing community. It seems as though most legitimate email marketers are on board with the buzz and idea of permission-based opt-in. However, there are still email marketers out there who need a little nudge in the compliant direction. (more…)
Posted In: Email Marketing Tips
Receive fresh blog updates in your email.
