Email Marketing is one of the most responsive and scalable ways to stay in touch customers and prospects. We cover email marketing tips, discussions on deliverability and best practices that you can use.
Are you tracking the right stats and metrics that matter in your email marketing campaigns? We hear questions from users about how to increase opens, clicks, deliverability, and more. These questions usually surround one point: how effective are their email marketing campaigns? (more…)
Posted In: Email Marketing
Over the past week, we shared a number of best practices and advice to help small businesses improve their email marketing. Here’s a recap of what you may have missed. (more…)
Posted In: Email Marketing
Ask anyone about ‘daily deal’ sites and the first company they think of is Groupon. They’ve rapidly become leader in the “group deals” or “daily deals” niche of email marketing for small businesses. Here are five Groupon-inspired email marketing tips that today’s small businesses can use to give their email marketing a boost. (more…)
Posted In: Email Marketing
As the Email Compliance Account Manager at Infusionsoft, I’m often asked questions about email marketing best practices and email marketing effectiveness. One of the common themes in the questions people have asked me is, “When does a lead stop being a lead and become a person who is one email away from marking an email as spam?” (more…)
Posted In: Email Marketing
In an email deliverability study published by ReturnPath, it was discovered that only 81 percent of messages actually reach the inbox sent by commercial email senders. This means that approximately 2 out of 10 messages either land in the spam folder or go missing. While this statistic remains an industry average, there are several tips to help your messages reach the inbox regularly. (more…)
Posted In: Email Marketing
Recently, I received a rather untimely message from AutoZone, a nationwide retailer of automotive parts. It got me thinking about how businesses should follow up with their old contacts. I want to break down this example to see what could be improved and deliver advice for next time you follow up with neglected contacts. (more…)
Posted In: Email Marketing
Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales.
As a marketer, it’s your job to generate leads, educate leads and have them primed to purchase. When they purchase, they should be familiar with the solution you offer, the value you provide and what makes you unique from others. From what I discussed earlier about inbound marketing trends, leads aren’t the same and must be segmented. These seven email marketing campaigns are your chance to shine!
Posted In: Email Marketing
