Email Marketing
Email Marketing blog entries and topics that help small businesses and entrepreneurs.
Email Marketing 2.0 Smackdown
Every once in a while I get the urge to do something really crazy. Last time I felt like this, I streamed live for 24 hours straight during the Fix Your Follow-up Fiesta. For 24 hours I shared small business marketing tips and tricks for entrepreneurs. The feedback was great and hundreds [...]
Email Marketing 2.0 Has Finally Arrived
Here at Infusionsoft, we’ve been tinkering for months leading up to this moment. We’ve met with hundreds of small business owners to discuss the aches and pains they experience with their sales and marketing — on the road – at the Entrepreneur Magazine Growth 2.0 Conference, and across the country at events and meet-ups, getting [...]
Let’s Talk about Spam & Deliverability
Recently, I had a conversation with James Thompson, our email compliance manager. He took the time to share a few helpful insights that will help you and your small business. Email marketing is what Infusionsoft is all about- and James makes sure that when you launch new follow-up sequences, your prospects and customers get your [...]
Email Marketing 2.0 Explained
Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age email marketing. This overview is a great welcome to get you initiated [...]
Blasted for Blasting: A Lesson for Every Email Marketer
Last week, a public relations firm sent a very generic, broad email message on behalf of a client to a number of bloggers, writers, publicists, and reporters. Instead of having their client picked up (which is generally the goal), a harsh response including blacklisting by many peer agencies resulted. This is a live, true example [...]
