Email Marketing
Email Marketing blog entries and topics that help small businesses and entrepreneurs.
Blackjack Strategy for Email Marketing
Blackjack is one of the most widely known games in casinos and email marketing is the most common solution businesses use to market to their prospects and customers. For many, both are a game of chance not strategy. Email marketing has many similar characteristics that make marketing like walking into a casino. Are you going [...]
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
The Inside Scoop on Email Deliverability
Deliverability is a word you hear a lot in email marketing and rightly so. However the term is loosely defined and wading through numbers of Google results on deliverability will cause your head to swim.
I’ll save you time and pain and break down exactly what deliverability is, how it is measured, and what you can [...]
Don’t Let Your Emails Get Swept as Clutter
Over 90% of all email traffic is spam … wow! This is a staggering statistic, which in reality costs email providers like Hotmail, Gmail, Aol, Yahoo!, and even businesses real dollars. Spam email traffic consumes bandwidth, research, filtering logic, servers, labor, and the list goes on. Not only is spam a financial burden for the [...]
19 Ways to Connect Social Media & Email Marketing Together
Social media and email marketing are here to stay. Many entrepreneurs that I speak with often want to know about how to integrate social media into their email marketing. Social media affords lead-generation, branding and that “cool” factor for a brand. Email marketing offers accessibility, audience size and loyalty to their subscribers. So how can [...]
Why Do Email Messages Go to Spam?
Many business owners often wonder why email messages go to spam. In my previous entry, I shared seven sure-fire ways on how to get your email messages to the spam folder. Apparently, small business owners want their messages to go to the inbox. In this entry, I’ll explain how spam filters work so you understand [...]
7 Ways for Email to Land in Spam Folders
Email deliverability is a top concern among entrepreneurs who use email marketing in their business. After all, what good is email marketing if messages go to the Spam folder? At Infusionsoft, we take email deliverability seriously and want to share seven sure-fire ways to have your message land in the junk folder. Learn from these [...]
