Recession Impact on Small Businesses

I was watching the 6pm news last night, and heard a story about the impact small businesses have on the job market. It related: how small businesses generate 60-80% of all new jobs and are at the heart of our economy, how a recession would impact small businesses, and, again, how much small businesses impact [...]

Follow The Money

I recently read this article on B to B online. Being the VP of Customer Loyalty at a Software company made me really sit up and listen. What is this, someone questioning the NPS (net promoter score), isn’t that just a fancy way of saying customer loyalty. The NPS has long been [...]

Riding the Trains

At Infusion we have a strong desire to remember our original roots, our original passion, and our reason for existing- caring for our small business customers, and to put this focus in the front of everyone’s face- every day, we launched a new company wide customer loyalty building program- called Riding the Trains.
Some history..For those [...]

Does CEM Replace CRM?

In response to this article: Does CEM Replace CRM?
Interesting- but more acronym speak for “forcing customers” to use the web…
Do you know anybody who says- Hey, Joe, I really love it when I call my bank and they make me press 4 options before I can talk to someone? Or, over dinner conversation, someone says, [...]

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