Clate Mask
Hunting or Harvesting, Part 2.
After years of working with entrepreneurs and small businesses, I am frequently asked the same questions: What is the difference between hunting and harvesting leads? How can I improve my business growth? What should I do to take the concept harvesting and apply it to my strategy? I address those questions and others in a [...]
Entrepreneurship & Talent Makes a Winning Culture
I’m totally excited about having blogger, entrepreneurial advocate, social media maven Francine Hardaway out to the Infusionsoft offices this week. I love the way Francine captured it in what she said in her latest blog post, Didn’t Know Infusionsoft was So Cool.
It’s funny, that’s the feeling most people get when they come to Infusionsoft. People, [...]
Do you Have ‘Mark’ on Your Payroll?
I started working at what is now known as Infusionsoft about six months after Scott and Eric Martineau began developing custom software for small businesses. Over the next year or so, we ‘founded’ Infusionsoft and began working toward out big hairy audacious goal (BHAG): to become the QuickBooks of Sales and Marketing software.
10 Lessons on Bootstrapping a Business
As an entrepreneur, I’m sure you’ve thought about your business’s funding more than once. The decision to build a business with the funds you scrape together on your own, versus soliciting capital from outside sources can have a huge impact – in ways you might not even imagine.
The founding team at Infusionsoft decided to take [...]
The Road to BHAG, What Are Our Priorities?
A few weeks ago, my team and I were off-site, putting in place the Q4 operating plan. The quarterly plans are what drive our annual plan, which drives our BHAG (Big, Hairy, Audacious Goal).
I shared an update on the annual plan several months ago, in June, on this blog. Today I want to update you on the [...]
Biting the Hand that Feeds
The Discover Small Business Watch survey results were released last week. And I have to admit I was bugged by the finding that 50% of small businesses plan to cut their business development expenses such as advertising and marketing, up from 43% in August. So many people just don’t get it.
The Hierarchy of Freedom
What do entrepreneurs really want? What makes us tick? Why do we do what we do?
I used to think the answer was money. Then I came to the conclusion it’s not money — but time — that entrepreneurs truly desire. After all, what good is all the money in the world if you’re working like [...]
