The Mountain Man Method for Writing Copy
Last month, during InfusionCon, I noticed one of the road blocks that inhibits many entrepreneurs from using email marketing effectively is writing copy. In under 10 minutes, I will uncover a great method to write effective emails for your business. This copywriting method is applicable to all kinds of businesses and I want you to [...]
7 Uncommon Free Tools For Marketers
The key to effective marketing is to create a “message to market match.” This requires you know and understand a lot about your market. It used to be difficult and very expensive to get that data. Now, the data you need to be effective is readily available through some great, free tools. If you’re trying [...]
Email Marketing 2.0 Smackdown
Every once in a while I get the urge to do something really crazy. Last time I felt like this, I streamed live for 24 hours straight during the Fix Your Follow-up Fiesta. For 24 hours I shared small business marketing tips and tricks for entrepreneurs. The feedback was great and hundreds [...]
Marketing Integrity & Authenticity
Yesterday we launched an entirely new website. It’s been in the works for months. We’re super excited to launch not only a new website, but the concept of Email Marketing 2.0. But, our excitement for the website launch was a little bit softened when a few faithful followers on Twitter commented that our website looked similar [...]
Email Marketing 2.0 Explained
Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age email marketing. This overview is a great welcome to get you initiated [...]
Surfing Lesson 3 of 3: Stay In The Pocket
So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers learn to use this part of [...]




