Tyler Garns
How We Do It: Marketing Project Planning
We’re a software company … but we’re much more than that … we’re a marketing company. Our customers ask us all the time how we do it. Our team does amazing stuff — from our website, webinars, live events, prospect and customer collateral, defining our brand, managing our follow-up sequences and working in harmony with sales [...]
Website Personalization with Infusionsoft
There are a handful (a big handful) of features inside of Infusionsoft that many people are not aware of or they’re not sure how to use. One of those cool features is the ability to personalize your website based on the information you store about each person in Infusionsoft.
You’ve probably seen the settings to make [...]
Build Custom Reports with the Infusionsoft and Google Analytics API
Infusionsoft users know that there is gold in their Infusionsoft database. Infusionsoft stores so much data about your contacts, it’s ridiculous. Sometimes, getting that data into an format that makes sense for your business can sometimes be tricky. Luckily, the Infusionsoft API allows us to tap directly into that data and display it in any way we’d [...]
Creatively Capture Leads via Text Message
A little over a week ago, I spoke at Ramon Ray’s 12 Hours of Tech conference in New York. If you recall, I wrote about my Jet Blue experience, but I didn’t mention my experience at the event. For the first time outside of InfusionCon, I used SMS text messaging to capture leads into Infusionsoft. If you [...]
Do You Have a Henry? JetBlue Does!
Yesterday I hopped on a JetBlue flight from Phoenix to New York for Ramon Ray’s 12 Hours of Tech conference. The experience was something worthy of noting. Let me share it with you. It might change how you approach your business.
Just Say ‘No’ … To Almost Everything
I’ve recently realized there are parts of your business that you need to be a downright dictator about. I’ll share three of them below. Let me point out that doing what I’m suggesting is way harder to accomplish than it is to simply share it. This is great for any business or brand who wants [...]
Facebook: Targeting the ‘Who’ and ‘When’ … Not the ‘What’
Pay-per-click (PPC) advertising is all the rage right now. It allows anyone with a any size budget to get their ads in front of people searching for what they sell. It’s a great way to market and it’s the primary driver of Google’s growth. Many look to PPC as the Holy Grail of advertising because [...]
