Tyler Garns
Email Marketing 2.0 Explained
Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age email marketing. This overview is a great welcome to get you initiated [...]
Surfing Lesson 3 of 3: Stay In The Pocket
So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers learn to use this part of [...]
Surfing Lesson 2 of 3: Positioning Is Key
Today’s topic is all about positioning. How to position your small business in your market. How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m super passionate about both concepts. Even if you’re not a surfer, you [...]
Surfing Lesson 1 of 3: Its All About Timing
As an avid surfer, I always tend to relate everything in life to surfing. I’m sure my wife is getting a little tired of it, but hey, I can’t help it. So, lately I’ve been thinking a bunch about how marketing and surfing are closely related. Maybe its because I haven’t been in the water [...]
What’s Your (New) Publicity Plan?
Some people say traditional public relations (PR) is dead. Whether that’s true or not is up for debate between PR professionals, but there are certainly many new, easy ways to get publicity (ahem, free traffic) on your own. You may be neglecting PR because of its waning control and power — don’t write it off just [...]
Run Your Business in Infusionsoft WITHOUT a Website
I know, it sounds crazy, but some people don’t have a website set up for their business yet. Or, its really bad. Or, they really just don’t need one. I’m going to show you how you can run your entire online business using Infusionsoft – without – having a website. It’s possible and I’ll show [...]
