October 2009
You are browsing the archive for October 2009.
Tricks & Treats at Infusionsoft (Halloween)
You know how we roll — we get creative, witty and have fun. We try to have fun and be creative and we like decking out in honor of the tradition. While this tradition honors the dead, we’re living and having fun. Cheers to everyone who participated!
Launching Your First Campaign
To help customers (or would-be) customers feel more comfortable at jumping into the software, we always strive to educate about the basics of an effective campaign. In essence, the software is a like an auto mechanic’s toolbox with a ton of drawers with tools in it. I decided to ask our own Brandon Steinweg for [...]
10 Lessons on Bootstrapping a Business
As an entrepreneur, I’m sure you’ve thought about your business’s funding more than once. The decision to build a business with the funds you scrape together on your own, versus soliciting capital from outside sources can have a huge impact – in ways you might not even imagine.
The founding team at Infusionsoft decided to take [...]
The Road to BHAG, What Are Our Priorities?
A few weeks ago, my team and I were off-site, putting in place the Q4 operating plan. The quarterly plans are what drive our annual plan, which drives our BHAG (Big, Hairy, Audacious Goal).
I shared an update on the annual plan several months ago, in June, on this blog. Today I want to update you on the [...]
Social Media is Not (Just) Twitter & Facebook
I regularly talk with entrepreneurs and small businesses who are getting started with social media with their business. There’s a bit of a culture divide in understanding the application of social media and howit matters in their business.
Several people feel Twitter and Facebook are the only places to setup a social media presence for their [...]
Have You Defined Your Customer Profiles?
Understanding your customers is probably the most important aspect of providing outstanding customer service. Not only that, knowing what characteristics, interests and needs will help you be able to market to them more effectively. Are you defining your customer profiles or are your customers profiling you?
Making Your Emails Look Better
When sending emails from Infusionsoft, many customers (even us) forget about how to style the required postal mailing address and the placement of the opt-out link. Brad Martineau told the marketing team what’s up with our emails not leveraging that feature and this calls for a moment to inform customers how this feature works and [...]
