September 2009
You are browsing the archive for September 2009.
Marketing Strategies, Not Campaigns
I’ve heard many marketers share they completed a killer marketing campaign and enjoy the results. Sometimes, I get the opportunity to ask them what they plan on doing afterward, but it’s usually this moment they fall silent. Good marketers know that marketing is about strategy, long-term success and long-term results. Campaigns, launches and everything else [...]
The Hierarchy of Freedom
What do entrepreneurs really want? What makes us tick? Why do we do what we do?
I used to think the answer was money. Then I came to the conclusion it’s not money — but time — that entrepreneurs truly desire. After all, what good is all the money in the world if you’re working like [...]
The Death of the Free Report (and the eBook)
I have a problem with marketers only offering free reports and eBooks for their lead capture. You see, thousands of business owners out there toss up a Website because they think if you have a website you’ll make money on the Web automatically. Anyone who’s spent any time marketing on the web know that’s far [...]
The Truth About Double Opt-Ins
There is a lot of fear, uncertainty and doubt out there lately among email marketers. I see it all the time — from vile comparisons between email service providers, to which secret “strategies” in manipulating their lists of people to do something. It’s not the marketer’s fault, it’s the cut throat nature of the email [...]
3 Tips to Improve Your CRM and Email Marketing
Many people know that after implementing a CRM and email marketing, the problem is rarely solved there. These products, while great, require flexibility and willingness to incorporate them into your business processes. After learning several lessons ourselves and helping thousands of small businesses marry CRM and email marketing together, I want to share three solid [...]
Customers, are YOU our next success story?
About 18 months ago, we set out to prove to the world that Infusionsoft actually grows small businesses. We created a contest and the winner would receive the assistance of our marketing team for three months. Our guarantee was business would be able to double sales within those three months.
We did it. And, you’ve probably [...]
