May 2009
You are browsing the archive for May 2009.
Why Do I Go to All These Meetings?
For those of you who have met our illustrious social media guru, Joe Manna, you will totally understand why he is so good at what he does for us in getting Infusionsoft buzz out for our customers, prospects and peers in the industry. But in this entry, I want to point out his biggest strength [...]
When in Doubt, Map it Out
About four years ago I worked as a Project Coordinator for a telecom provider in Phoenix, Arizona. My role was simple: Take a phone system that a business purchased, configure it to meet their day-to-day operations and leave some room for growth. I was tasked to recommend certain features and functionality with the phone system [...]
Email Deliverability: It’s More than Spam Complaints
As an entrepreneur, you understand the importance of maintaining a positive relationship with your customers and subscribers. A better customer experience means more revenue and increased customer loyalty. The same idea applies to those individuals who are considering making a purchase from your website or establishment. Your lead generation efforts are all for nothing if [...]
Annual Priorities at Infusionsoft (‘09)
Not too long ago, I shared our planning methodology with you about Infusionsoft. I talked about our Strategic Intent, Primary Objective, Strategies, Annual Priorities, Quarterly Tactical Operating Priorities (TOPs) and SMARTs. I decided to take a moment to tell you about how this planning methodology plays out at Infusionsoft and tell you about the progress [...]
What Makes a CRM solution ‘Social’?
I’ve been interested in helping to propel our marketing automation software to become more “social,” but have been stumped at deciding exactly which features are worth the effort to produce for our customers. I’ll share my thoughts on what it takes for a CRM application to be “social” with their customers and invite you to [...]
