January 2009
You are browsing the archive for January 2009.
Customer Help: Phone vs. Online Support
I read an article titled, “Phone vs. Email: What the customer wants” from an industry newsletter and it started me thinking… What do Infusionsoft customers want?
Recently, we added a new way, through our Fusebox, to submit your cases online in December ‘08. Good news to report, as last week, 40% of customers did just that. [...]
Hello to Cindy Eagar, Our Affiliate Program Manager
My name is Cindy Eagar and I manage the affiliate program at Infusionsoft. I’ve become very interested in sharing the best in affiliate marketing tips and information, so Joe got me blogging. I believe an introduction should follow with some killer affiliate marketing advice.
A couple weeks ago, I had the amazing opportunity to attend the [...]
4-Step Action Plan for Social Media Marketing
Marketing on the Web is changing in favor to be more social and less boring. This is exciting because Internet users are more perceptive and are more likely to research your brand, reputation and industry. Many small business owners that I talk to are very interested in social media marketing, but have no idea where [...]
An Effective Copywriting Example
Recently, my good friend Evan Davis from Pro Lead Management sent me a great ad he stumbled across on Craigslist. It’s an excellent example of solid copywriting. It’s clear, has great stories, benefit-rich, and filters out the target audience effectively. Plus, it’s a fun read.
Before You Go Wild with Email Marketing…
Nearly 73% of global business leaders plan to increase their email marketing budgets and over 44% are increasing their search marketing budgets this year, according to a survey by StrongMail in December of 2008. These are impressive numbers and surely small businesses have good reason to increase these budgets. Nevertheless, let me throw out a [...]
How to Create Effective Landing Pages
Many people believe that they require a Webmaster to build them a landing page. While a full-time Webmaster is totally awesome for long-term needs like full Web sites, frequent updates and additional design and implementation; they aren’t necessary for three minute landing pages.
An Age-old Business Problem
One problem that plagues nearly every business on the planet is how to strike the right balance of strategy and operations to drive the progress of the company. Big businesses, small companies, entrepreneurs, everyone grapples with this challenge.
