October 2008
You are browsing the archive for October 2008.
Vote for Small Business on Election Day
Election Day is fast approaching and as you ponder whom you’ll vote for, we want to urge you to vote for small business. There is so much on line for your business, your employees and the overall economy.
I’ll share some thoughts that every small business owner and employee should think about on November 4th.
Why Copy Matters…
Every now and then, we forget how critical copy is, but last night one member of the Infusionsoft marketing team received a funny reminder.
She received a letter on her doorstep, soliciting a date. She was both flattered and horrified. After reading through the letter, it’s easy to see why. We’ve censored the names to protect [...]
Building a Consistent Brand (for Small Business)
We all know what a brand is … we see them built and maintained hundreds of times daily. The key to any successful brand is consistent messaging and an unwavering visual identity. From my experience, most small businesses can’t afford to either hire or don’t know they need to hire someone or a group of [...]
Great Ideas at the MarketingProfs Digital Marketing Mixer
MarketingProfs, a leading marketing resource organization, put on a conference in Scottsdale, AZ last week. Like you, we like to be informed and aware of what the industry is doing so we can fully maximize our best practices. The Infusionsoft marketing team went to soak up the best practices from the verticals in the marketing [...]
Thinking Positively
I have an amazing dad. He’s one of those people who genuinely cares about others, gives freely of his time and encourages people to be their best just by the way he is. When I was growing up, I took it for granted. I figured everyone had a father like that. As I became a [...]
How to Automate Text Message Marketing with Infusionsoft
Sending text messages from Infusionsoft is a popular request from Infusionsoft users. While we don’t have text messages built into our software yet, text messaging can be implemented two ways. There are industry guidelines [pdf] which marketers must adhere to in order to maintain strong relationships with their contacts.
The Relationship Between E-Mail Marketing Sending Frequency and Spam – Part 2
In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don’t bury your prospects or customers with too many messages.
