June 2008
You are browsing the archive for June 2008.
Pay Mark First
In the early days at Infusion, we did very little marketing. Consequently, we got very little business. We did, however, excel at Unreal Tournament.
That’s why we hired Mark.
Mark was on the payroll for a couple of years and helped us out tremendously with our marketing efforts. During his employment with us, we dramatically increased our [...]
Are You Hunting or Harvesting?
In working with business owners and entrepreneurs over the years, I’ve noticed that when it comes to acquiring new customers, most of them are hunters. They pounce on new leads, chase the prospects, make themselves readily available to the prospect and then bend over backwards to land the new customer.
On the other hand, I’ve noticed [...]
Sales Category 1 – Education (automation)
I am back on the fundamentals that have helped me to successfully perform the education process, in this blog I will talk about the automation portion of the education process.
Vision this, a lead comes through a web form on your website, the next automated step is they get an email explaining just enough about your [...]
