May 2008

You are browsing the archive for May 2008.

Cash is King, Mantra of Small Business

Through my many years of working with small businesses, just like you, one thing I have come to realize is that “Cash is King”; and everything in the business revolves around budgeting for the current cash on hand and the expected incoming cash. Therefore, “wants” are a luxury that most small businesses cannot afford; and [...]

The Lead Warming Department

Every business has a sales department.  And every business has a marketing department.  Sometimes those departments are one in the same.  And sometimes those departments are one person wearing (at least) two different hats.  But the point is, we all recognize there are two hats.
Well, a recent article on InsideCRM suggests there ought to be [...]

Sales Catagory 1 – Education (fundamentals)

My last blog was about the theory of educating your prospects, as I stated I am now going to share with you a few fundamentals that have helped me to successfully perform the education process.
The first fundamental of educating your prospects is to know “Your prospects will buy from you when they are ready to [...]

Learnin’ from legends, swingin’ for the fences

Last week, Scott Martineau, and I spent a couple days in the Bay Area and then we flew out to Cleveland for a day of consulting with Dan Kennedy.  The Bay Area was great, as always.  I love the entrepreneurial vibe that oozes out of San Jose.
Sidebar—a couple funny stories.  First, our car got towed from [...]

Learning from customers

Our customers are smart entrepreneurs.  At a show a couple months ago, one of our customers pulled me aside and gave me a suggestion.  He recommended we take Infusionsoft to our customers in major cities around the country, training them on the software and helping them revolutionize the way they grow their businesses.  I took [...]

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