December 2007

You are browsing the archive for December 2007.

Small Biz FUN (Lighten Up!)

I don’t usually sport a stache… (at least not like this).
But every December, I thoroughly enjoy participating in Infusion’s “Beard-Off” competition. Though poorly named, this annual tradition is all about who can put on the most facial hair–and then craft it into a work of art. Several prizes are awarded:

Narc (Best Mustache)
Norris (Best [...]

Be The “Odd Man Out”

In a previous blog post, I mentioned how valuable it is to break the status quo to extract new or increased value. Well, my wife happened to clip a quote the other day that fits right in line:
“For every nine people who denounce innovation, only one will encourage it… For every nine people who [...]

Focus and Grow Rich

I remember my first MBA strategy class well. At the end of a semester studying core competence, Porter’s 5 Forces, SWOT Analysis and a bunch of other strategy-planning mumbo jumbo, we had a long discussion in class one day where we summarized the whole semester into one word: FOCUS.
That’s what all strategy work comes [...]

Marketing And Sales

I was at a conference the other day with a bunch of True Small Business owners and one of the attendees made an interesting comment to me. He said he noticed that Infusion Software uses the term “marketing and sales” all the time. He added that everyone else out there uses the term [...]

How to Increase Your Deals by 67% with Three Simple Words

Last week, I was holed up at the amazing Resort at Squaw Creek in Lake Tahoe for our annual strategy session. After checking in and making my way to my room, my bags were promptly delivered by the bellman. I was planning on tipping him a few bucks for the two [...]

The Perfectionism Pressure-Cooker

Joel Spolsky recently blogged about a topic that I think applies beautifully to small business owners:
“You will frequently hear the claim that software engineering is facing a quality crisis of some sort. I don’t happen to agree with that claim—the computer software most people use most of the time is of ridiculously high quality compared [...]

The 4-Hour Workweek Myth

Just finished a book by Timothy Ferriss called The 4-Hour Workweek. It was recommended by some fellow marketers, so I decided to read it. I’ve got to admit, there were a lot of attitudes that bothered me. Here are a few:
1) Live “rich” on your cash flow (instead of building [...]

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