November 2007
You are browsing the archive for November 2007.
White Paper Lead Gen
In a previous life when I sold web-based Human Resources software, my “marketing funnel” included a step to send a white paper to the prospect. I recall how much a pain the process was… checking e-mails, seeing which white paper was requested, responding to the e-mail, finding the PDF white paper & attaching [...]
Helping (true) small businesses grow
First off, I’ve gotta say that the term “small business” has always bothered me. When I was younger, I’d tell others about my budding business ventures and it seemed the responses I got always smacked of condescension. “Well, good luck with your small business.” Their emphasis always seemed to be on the [...]
Killer Domains (Like Googol.com)
Raise your hand if you’ve ever had a flash of insight about a perfect domain name that is sure to bring instant success… …And keep your hand up if you’ve ever spent (wasted) a significant amount of time at your favorite registrar (mine) searching over and over until you find one that’s available. OK, [...]
