September 2007
You are browsing the archive for September 2007.
The Ultimate Sales Letter: The Declaration of Independence?
In a few weeks, the town where I live is having their annual ‘Constitution Week’ filled with activities & learning around our great US heritage. I’ve gotta admit I’ve never participated, but some of their advertising caused me to start thinking about the Founding Fathers and the amazing documents they wrote. I [...]
Follow The Money
I recently read this article on B to B online. Being the VP of Customer Loyalty at a Software company made me really sit up and listen. What is this, someone questioning the NPS (net promoter score), isn’t that just a fancy way of saying customer loyalty. The NPS has long been [...]
Riding the Trains
At Infusion we have a strong desire to remember our original roots, our original passion, and our reason for existing- caring for our small business customers, and to put this focus in the front of everyone’s face- every day, we launched a new company wide customer loyalty building program- called Riding the Trains.
Some history..For those [...]
