July 2007
You are browsing the archive for July 2007.
Does CEM Replace CRM?
In response to this article: Does CEM Replace CRM?
Interesting- but more acronym speak for “forcing customers” to use the web…
Do you know anybody who says- Hey, Joe, I really love it when I call my bank and they make me press 4 options before I can talk to someone? Or, over dinner conversation, someone says, [...]
Airborne Passion
It has been interesting for me to watch the faces of the visitors as they come to the Infusion office.
The second they walk through the Infusion doors, they get hit with one of two things. If they somehow avoid being pelted by one of the many Nerf basketballs or darts that seem to always [...]
"The Dip" Highlights
I recently read Seth Godin’s mini-book called “The Dip“. It’s a book about knowing when to quit, “strategic quitting”. Similar to Geoffrey Moore’s “Crossing The Chasm“, the ‘dip’ appears to be the chasm that we often get stuck in when trying to make a new venture happen. It’s that period of time (often fairly long) [...]
Real Faces, Not Just An Interface
In preparation for our last momentum conference, we spent 1/2 hour in a VP meeting debating whether we could pull off a field trip to the Infusion offices as part of the event. Why on earth would we care so much about that? During the Marketing Excellence event last year, we loved having our [...]
