In this day and age of transparent customer communications made more apparent thanks to Twitter, Facebook, blogs, forums and the many forms of social media, businesses and customers are carrying on conversations right there for the entire world to see.

In an effort to shed light on how Infusionsoft is utilizing the latest forms of communication to improve our processes, we want to highlight some customer feedback, for better or for worse, and how we are using it to improve the way we do business. (Read more…)

It’s with great sadness that the widely-known television commercial icon, Billy Mays, has left us this Sunday morning. In light of his passing, we wanted to reflect on the lessons that Mays shared with us in personal branding, marketing, sales and entrepreneurial talent during his time. A hero and legend to the marketing industry. I share with you five lessons I learned from Billy Mays. (Read more…)

It’s not uncommon today for small businesses to be leery about marketing themselves in social media. There are several applications, tools and communities in how a small business can participate and engage their customers and prospects. There’s also a fine social media ethical fence we all walk on when marketing to customers and prospects.

But, social media marketing doesn’t have to be difficult. Really. (Read more…)

I recently came across a blog post focused on what small businesses are doing to increase sales during the recession.  At Winning Workplaces, they surveyed their registered users and their honorees to find out what tactics these businesses are employing to drive sales.  I was shocked at the responses. (Read more…)

A couple weeks ago, Dave and I were invited to attend the Warrillow Summit in Las Vegas, which focused on connecting big business companies around small businesses needs, interests and demands. We met many great folks there, but something got me fired up enough to stand on my virtual soapbox and get it off my chest. Small businesses ought to be respected for how well they operate, not disenfranchised because they run leaner and deliver results. (Read more…)

I had a great visit last week to Zappos where I took a tour of their facility and had lunch with CEO, Tony Hsieh. We took a trip out there to see how Tony keeps his troops focused on customers as well as plugged into the mission of the company. (Especially considering that they just embarked on ten years of service and currently hold the number-one position for shoe sales on the Web.)  I’ll share my takeaways on this along with a couple of additional thoughts. (Read more…)

One of the last considerations an entrepreneur thinks about in their business is merchant services. That is, the credit card processing, support and dispute resolution services so they can accept payments from customers. To me, merchant account providers are about as hard to navigate their series of fees and fine print as car dealerships.

One provider stood out from the rest when they came to us and even helped sponsor our InfusionCon event this year. I had the chance to sit down and learn more about their solution for small business owners and just like Infusionsoft, they’re perfect for entrepreneurs who need the best to automate and simplify their business. (Read more…)